https://weare.kueez.com/

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STUDY","2023-07-12","2023-07-20T07:53:33.142Z","2023-07-30T11:05:02.874Z","2023-07-20T07:53:54.136Z","performance-max-success-story-driven-by-google-ads-api-with-kueez",{"data":524},{"id":525,"attributes":526},281,{"name":527,"alternativeText":17,"caption":17,"width":528,"height":529,"formats":530,"hash":560,"ext":406,"mime":407,"size":561,"url":562,"previewUrl":17,"provider":66,"provider_metadata":17,"createdAt":563,"updatedAt":563},"mimi-thian-vdXMSiX-n6M-unsplash.jpg",5184,3888,{"thumbnail":531,"thumnbail":536,"small":542,"medium":548,"large":554},{"name":532,"hash":533,"ext":406,"mime":407,"path":17,"width":134,"height":46,"size":534,"url":535},"thumbnail_mimi-thian-vdXMSiX-n6M-unsplash.jpg","thumbnail_mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89",9.27,"/uploads/thumbnail_mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89.jpg",{"name":537,"hash":538,"ext":406,"mime":407,"path":17,"width":38,"height":539,"size":540,"url":541},"thumnbail_mimi-thian-vdXMSiX-n6M-unsplash.jpg","thumnbail_mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89",240,17.32,"/uploads/thumnbail_mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89.jpg",{"name":543,"hash":544,"ext":406,"mime":407,"path":17,"width":45,"height":545,"size":546,"url":547},"small_mimi-thian-vdXMSiX-n6M-unsplash.jpg","small_mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89",480,47.42,"/uploads/small_mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89.jpg",{"name":549,"hash":550,"ext":406,"mime":407,"path":17,"width":52,"height":551,"size":552,"url":553},"medium_mimi-thian-vdXMSiX-n6M-unsplash.jpg","medium_mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89",720,85.44,"/uploads/medium_mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89.jpg",{"name":555,"hash":556,"ext":406,"mime":407,"path":17,"width":59,"height":557,"size":558,"url":559},"large_mimi-thian-vdXMSiX-n6M-unsplash.jpg","large_mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89",1080,159.02,"/uploads/large_mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89.jpg","mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89",1318.25,"/uploads/mimi_thian_vd_XM_Si_X_n6_M_unsplash_8eeed6ce89.jpg","2023-07-20T08:23:50.104Z",[565],{"id":393,"__component":566,"content":567},"ui.content","\u003Cp>This article was originally posted o \u003Ca href=\"https://ads-developers.googleblog.com/2023/07/performance-max-success-story-driven-by.html\">\u003Cu>Google Ads Developer Blog\u003C/u>\u003C/a>, July 12, 2023\u003Cbr>&nbsp;\u003C/p>\u003Chr>\u003Cp>&nbsp;\u003C/p>\u003Cp>\u003Cspan style=\"color:rgba(0,0,0,0.87);font-size:17px;\">We’re proud to share Kueez’s success story of using the Google Ads API with Performance Max to grow ROAS for partners by 20%!\u003C/span>\u003Cbr>\u003Cbr>\u003Cspan style=\"color:rgba(0,0,0,0.87);font-size:17px;\">Here are the highlights:\u003C/span>\u003C/p>\u003Cul>\u003Cli>Kueez leverages Google Ads to drive platform ad views from high-quality and engaged traffic across their portfolio of publisher partners, and owned and operated websites.\u003C/li>\u003Cli>Using the power of Google Ads API, Kueez implemented Performance Max campaigns to broaden their reach, and attract additional audiences that exhibit similar or better conversion rates than they had before using Performance Max.\u003C/li>\u003Cli>Within 45 days of activating Performance Max campaigns, Kueez achieved an increase of over 50% engaged visits at a similar CPA, and drove +20% ROAS.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Where can I learn more?\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Check out the full \u003Ca href=\"https://bit.ly/3O9RP3u\">\u003Cu>case study here\u003C/u>\u003C/a>\u003C/li>\u003C/ul>",{"id":569,"title":516,"description":570,"jsonLd":17,"image":571},24,"Today, we’re proud to share Kueez’s success story of using the Google Ads API with Performance Max to grow ROAS for partners by 20%!",{"data":17},{"id":393,"attributes":573},{"title":574,"small":575,"date":576,"createdAt":577,"updatedAt":578,"publishedAt":579,"slug":580,"cover":581,"content":602,"metadata":605},"ParentMood.com leverages new “baby boom” to enter the Similarweb D100","NEWS","2023-01-01","2023-06-05T18:11:55.011Z","2023-10-02T07:48:12.851Z","2023-06-05T18:11:57.748Z","parentmood-recognized-as-one-of-the-fastest-growing-websites",{"data":582},{"id":53,"attributes":583},{"name":584,"alternativeText":17,"caption":17,"width":24,"height":585,"formats":586,"hash":598,"ext":29,"mime":30,"size":599,"url":600,"previewUrl":17,"provider":66,"provider_metadata":17,"createdAt":601,"updatedAt":601},"d100.png",370,{"thumbnail":587,"thumnbail":593},{"name":588,"hash":589,"ext":29,"mime":30,"path":17,"width":31,"height":590,"size":591,"url":592},"thumbnail_d100.png","thumbnail_d100_2c25f51545",151,41.36,"/uploads/thumbnail_d100_2c25f51545.png",{"name":594,"hash":595,"ext":29,"mime":30,"path":17,"width":38,"height":214,"size":596,"url":597},"thumnbail_d100.png","thumnbail_d100_2c25f51545",64.91,"/uploads/thumnbail_d100_2c25f51545.png","d100_2c25f51545",165.2,"/uploads/d100_2c25f51545.png","2023-06-05T18:10:19.186Z",[603],{"id":122,"__component":566,"content":604},"\u003Cp>Parenting sites might be multiplying like rabbits, but only a select few can attract and retain Mom and Dad’s attention over time. We are thrilled to share that ParentMood.com, a major player in our Kueez network, has earned a spot on the Similarweb Digital 100, marking the fastest-growing websites in the US across 10 significant industries, like finance, travel, and technology.\u003C/p>\u003Cp>Crucially, ParentMood.com was listed among the top 5 in the extremely competitive “News &amp; Media” category. There is no clearer testament to the site’s unique viewpoint, consistently engaging original content, and successful audience retention strategies.\u003C/p>\u003Cp>In a world filled with often confusing, conflicting information, ParentMood.com effectively meets the needs of modern parents, providing a supportive yet lighthearted platform that understands and addresses their varied concerns and questions. Its rapid growth testifies not only to a post-COVID baby boom, but also to the invaluable resources it offers new and experienced parents, with all the latest news and expert insights.\u003C/p>\u003Cp>The #D100 ranking is an industry benchmark that highlights digital excellence alongside rapid growth, based on year-over-year (YoY) traffic growth. It is compiled by Similarweb, the leading global software and data giant, specializing in web analytics, traffic, and overall performance.\u003C/p>\u003Cp>ParentMood.com’s remarkable traffic growth also testifies to the overall strength of the Kueez network in terms of building and growing successful online platforms that resonate with diverse audiences. Our innovative approaches to content creation, user experience, and community building have been central to driving a consistent expansion in web traffic and digital engagement, both at ParentMood.com and across the entire Kueez network.\u003C/p>\u003Cp>As we celebrate this milestone and pass on our congratulations to the ParentMood.com team, we remain committed to delivering high-quality content throughout all our websites and maintaining our superb growth trajectory. We especially look forward to reinforcing ParentMood.com’s reputation as a trusted, beloved platform for parents everywhere, including the newest generation of parents-to-be.\u003C/p>\u003Cp>Want to learn more about the #D100 and what this achievement means? \u003Cspan style=\"background-color:#ffffff;color:#000000;\">Take a look at the&nbsp;\u003C/span>\u003Ca href=\"https://www.similarweb.com/corp/digital-100/#page-1\">\u003Cspan style=\"background-color:#ffffff;color:#0000ff;\">\u003Cu>full #D100 ranking on Similarweb's official website.\u003C/u>\u003C/span>\u003C/a>\u003C/p>",{"id":606,"title":574,"description":17,"jsonLd":17,"image":607},22,{"data":17},{"id":122,"attributes":609},{"title":610,"small":575,"date":611,"createdAt":612,"updatedAt":613,"publishedAt":614,"slug":615,"cover":616,"content":649,"metadata":653},"Kueez on cloud 9 with inclusion in Israel’s 10 fastest-growing companies","2022-12-01","2023-06-04T19:33:10.663Z","2023-10-02T07:48:03.350Z","2023-06-04T19:33:26.975Z","fastest-growing-companies-2023",{"data":617},{"id":618,"attributes":619},220,{"name":620,"alternativeText":17,"caption":17,"width":351,"height":621,"formats":622,"hash":645,"ext":29,"mime":30,"size":646,"url":647,"previewUrl":17,"provider":66,"provider_metadata":17,"createdAt":648,"updatedAt":648},"globes.png",740,{"thumbnail":623,"thumnbail":628,"small":633,"medium":639},{"name":624,"hash":625,"ext":29,"mime":30,"path":17,"width":31,"height":590,"size":626,"url":627},"thumbnail_globes.png","thumbnail_globes_0d5c595be3",44.34,"/uploads/thumbnail_globes_0d5c595be3.png",{"name":629,"hash":630,"ext":29,"mime":30,"path":17,"width":38,"height":214,"size":631,"url":632},"thumnbail_globes.png","thumnbail_globes_0d5c595be3",69.13,"/uploads/thumnbail_globes_0d5c595be3.png",{"name":634,"hash":635,"ext":29,"mime":30,"path":17,"width":45,"height":636,"size":637,"url":638},"small_globes.png","small_globes_0d5c595be3",395,205.79,"/uploads/small_globes_0d5c595be3.png",{"name":640,"hash":641,"ext":29,"mime":30,"path":17,"width":52,"height":642,"size":643,"url":644},"medium_globes.png","medium_globes_0d5c595be3",592,366.78,"/uploads/medium_globes_0d5c595be3.png","globes_0d5c595be3",406.16,"/uploads/globes_0d5c595be3.png","2023-06-04T20:12:30.095Z",[650],{"id":651,"__component":566,"content":652},5,"\u003Cp>Israel is known for its vibrant startup ecosystem, so it’s no small feat that Kueez has again been named among the 10 fastest-growing companies in the country by the Globes financial newspaper, in cooperation with the international Statista platform.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>We are very proud to have come in at a strong #9 in this year’s ranking of Israel’s Growth Champions, marking our second consecutive year in the top 10. In revenue terms, Kueez has also emerged as the largest non-public company in the top 50 – another impressive achievement for our team.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>Inclusion on Globes’ Fastest Growing Companies in Israel list involves a rigorous analytical process and stringent criteria, including being headquartered in Israel, racking up revenue of at least NIS 3 million during 2021, and attaining primarily organic growth between 2018 and 2021, instead of relying on mergers and acquisitions. The ranked companies must also be independent, excluding businesses that are local branches of international companies, or divisions of a group with consolidated financial statements.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>Following an extensive search by Statista for companies experiencing rapid growth, as well as a self-submission process, Globes compiled a list of 1,000 promising companies, including Kueez. Each eligible company was then examined in meticulous detail, covering compound annual growth rate (CAGR) during the relevant period (2018 to 2021) and other crucial data points.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>We are delighted that our ongoing dedication to sustainable organic growth, together with market-leading innovation and exceptional customer service, enabled Kueez to achieve a CAGR far in excess of the minimum 11.7% required for inclusion in the Globes ranking.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>This recognition by Globes, one of Israel’s most well-respected and longstanding publications, constitutes a significant milestone in the Kueez journey. As we redouble our efforts to push the boundaries and bring our partners even greater value, we must also extend our sincerest thanks and appreciation to everyone who made this achievement possible: our dedicated Kueez team members, loyal partners, and many other supporters around the globe.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>We are excited about the next chapters in the Kueez story and look forward to reaching new heights of growth, excellence, and customer satisfaction.\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>Find out who else made the cut by checking out the \u003Ca href=\"https://en.globes.co.il/en/article-growing-companies-1001431118\">\u003Cu>full list on the Globes website.\u003C/u>\u003C/a>\u003C/p>",{"id":654,"title":610,"description":17,"jsonLd":17,"image":655},20,{"data":17},{"id":6,"attributes":657},{"title":658,"small":517,"date":659,"createdAt":660,"updatedAt":661,"publishedAt":662,"slug":663,"cover":664,"content":694,"metadata":702},"How Kueez scaled partnerships through Meta marketing API","2022-04-19","2023-01-01T13:56:00.283Z","2023-10-02T07:47:50.567Z","2023-01-01T14:03:45.250Z","how-kueez-scaled-partnerships-through-meta-marketing-api",{"data":665},{"id":666,"attributes":667},221,{"name":668,"alternativeText":17,"caption":17,"width":351,"height":621,"formats":669,"hash":690,"ext":29,"mime":30,"size":691,"url":692,"previewUrl":17,"provider":66,"provider_metadata":17,"createdAt":693,"updatedAt":693},"meta.png",{"thumbnail":670,"thumnbail":675,"small":680,"medium":685},{"name":671,"hash":672,"ext":29,"mime":30,"path":17,"width":31,"height":590,"size":673,"url":674},"thumbnail_meta.png","thumbnail_meta_36e82cdbe9",98.48,"/uploads/thumbnail_meta_36e82cdbe9.png",{"name":676,"hash":677,"ext":29,"mime":30,"path":17,"width":38,"height":214,"size":678,"url":679},"thumnbail_meta.png","thumnbail_meta_36e82cdbe9",161.07,"/uploads/thumnbail_meta_36e82cdbe9.png",{"name":681,"hash":682,"ext":29,"mime":30,"path":17,"width":45,"height":636,"size":683,"url":684},"small_meta.png","small_meta_36e82cdbe9",594.39,"/uploads/small_meta_36e82cdbe9.png",{"name":686,"hash":687,"ext":29,"mime":30,"path":17,"width":52,"height":642,"size":688,"url":689},"medium_meta.png","medium_meta_36e82cdbe9",1299.49,"/uploads/medium_meta_36e82cdbe9.png","meta_36e82cdbe9",1366.62,"/uploads/meta_36e82cdbe9.png","2023-06-04T20:16:14.851Z",[695,697],{"id":6,"__component":566,"content":696},"\u003Cp>Kueez, based in Tel Aviv, Israel, provides technological solutions for publishers built on top of Meta’s API infrastructure. Kueez has 3 main competitive advantages, which combined creates huge value for any company they partner with: cutting-edge technology (partly created using Meta's API), data-driven content creation and a high-end monetization suite. Partners include established media companies, as well as up-and-coming digital publishers.\u003C/p>\u003Cp>\u003Cimg src=\"/uploads/278552385_536375047897500_356742581908924557_n_1_6ad32fe14a.png\" alt=\"278552385_536375047897500_356742581908924557_n 1.png\">\u003C/p>\u003Cp>The Kueez platform also provides above-industry viewability metrics, with a higher ROI. As well as providing a brand-safe experience for users and advertisers, it offers publishers the opportunity to make data-driven monetization decisions, improving overall performance.\u003Cbr>In this success story, learn how Kueez leveraged its technology, integrated with Meta APIs, to become a market leader in data-driven publishing solutions.\u003C/p>\u003Ch4>Business challenge\u003C/h4>\u003Cp>\u003Cbr>The digital publishing industry was always strong at creating high-quality content, but sometimes lacked the technological edge other digital verticals excelled in. When Kueez was founded in 2016, the team quickly realized that the tools and methods available to online publishers were not cut out for the fast-paced, constantly evolving digital world.\u003Cbr>Therefore, it built its own media-buying platform for digital publishers. However, they faced a challenge: creating best-in-class technology for the online publishing world.\u003C/p>\u003Ch4>Solution and implementation\u003C/h4>\u003Cp>As a part of their end-to-end tech solution for publishers, Kueez created a platform integrated with Meta APIs to help digital publishers to optimize their business through data-led processes at scale.\u003Cbr>Kueez’s solution for publishers is comprised of 3 main pillars:\u003C/p>\u003Ch4>1. Technology\u003C/h4>\u003Cp>\u003Cimg src=\"/uploads/278753967_500067228473164_4649857988878415486_n_1_f05cd6aeb0.png\" alt=\"278753967_500067228473164_4649857988878415486_n 1.png\">\u003C/p>\u003Cp>&nbsp;\u003C/p>\u003Cp>Kueez technology has 3 main aspects built with Meta APIs, enabling it to accomplish successful scaling through partnerships:\u003C/p>\u003Cul>\u003Cli>Every user that goes through the Kueez web infrastructure is reported through Meta’s Conversions API, which keeps track of a user’s journey, creating a “session value.”\u003C/li>\u003Cli>Kueez then implements the Business Asset Management API to automate the process of managing those assets in a secure way with partners.\u003C/li>\u003Cli>Campaign automation is then formed through Marketing API.\u003C/li>\u003C/ul>\u003Cp>&nbsp;\u003C/p>",{"id":6,"__component":698,"quote":699,"by":700,"position":701},"ui.quote","“With Meta API integrated, Kueez reaches new audiences using its mutual solution. On one hand, the solution validates the audience's quality and intent, while allowing us to scale automatically on the other hand. This collaboration represents an important growth stream for Kueez.”","Ori Mendi","Co-Founder and CEO",{"id":122,"title":658,"description":17,"jsonLd":17,"image":703},{"data":17},{"id":302,"attributes":705},{"title":706,"small":707,"date":708,"createdAt":709,"updatedAt":710,"publishedAt":711,"slug":712,"cover":713,"content":743,"metadata":746},"Kueez increases revenue by 460% with pubmatic’s prebid and identity hub solution","CASE-STUDY","2022-01-06","2023-01-01T15:20:45.369Z","2023-10-02T07:47:57.565Z","2023-01-01T15:20:49.515Z","kueez-increases-revenue-by-460-with-pubmatic-s-prebid-and-identity-hub-solution",{"data":714},{"id":715,"attributes":716},219,{"name":717,"alternativeText":17,"caption":17,"width":351,"height":621,"formats":718,"hash":739,"ext":29,"mime":30,"size":740,"url":741,"previewUrl":17,"provider":66,"provider_metadata":17,"createdAt":742,"updatedAt":742},"pubmatic.png",{"thumbnail":719,"thumnbail":724,"small":729,"medium":734},{"name":720,"hash":721,"ext":29,"mime":30,"path":17,"width":31,"height":590,"size":722,"url":723},"thumbnail_pubmatic.png","thumbnail_pubmatic_c9258de1f3",90.51,"/uploads/thumbnail_pubmatic_c9258de1f3.png",{"name":725,"hash":726,"ext":29,"mime":30,"path":17,"width":38,"height":214,"size":727,"url":728},"thumnbail_pubmatic.png","thumnbail_pubmatic_c9258de1f3",145.79,"/uploads/thumnbail_pubmatic_c9258de1f3.png",{"name":730,"hash":731,"ext":29,"mime":30,"path":17,"width":45,"height":636,"size":732,"url":733},"small_pubmatic.png","small_pubmatic_c9258de1f3",518.51,"/uploads/small_pubmatic_c9258de1f3.png",{"name":735,"hash":736,"ext":29,"mime":30,"path":17,"width":52,"height":642,"size":737,"url":738},"medium_pubmatic.png","medium_pubmatic_c9258de1f3",1100.47,"/uploads/medium_pubmatic_c9258de1f3.png","pubmatic_c9258de1f3",1079.28,"/uploads/pubmatic_c9258de1f3.png","2023-06-04T20:11:07.739Z",[744],{"id":261,"__component":566,"content":745},"\u003Cp style=\"margin-left:0px;\">Kueez is a global content platform with more than 60 websites. Kueez’s technology platform serves over 4 billion impressions per month in multiple languages and regions, improving the entire publishing cycle, helping publishers to succeed and advertisers to reach their KPIs.\u003Csup>*\u003C/sup>\u003C/p>\u003Ch3 style=\"margin-left:-15px;\">\u003Cstrong>STORY BEHIND THE SUCCESS\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">Analysis of Kueez’s reseller model highlighted areas for improvement in supply path optimisation (SPO) and win rates that would result in higher revenues across their 60+ owned and operated websites. The reseller model was time-consuming meaning that there was a gap in the team’s capacity to strategically optimise content.\u003C/p>\u003Cp style=\"margin-left:0px;\">In addition, Kueez identified that the deprecation of third-party cookies created a need for a technology partner that could increase audience addressability, and therefore revenue, via identity solutions.\u003C/p>\u003Cp style=\"margin-left:0px;\">Kueez selected PubMatic as their technology partner of choice to address these challenges and meet their business objectives of transitioning to a direct partnership model, increasing programmatic revenue and eCPMs, and improving the quality of advertising at scale.\u003C/p>\u003Ch3 style=\"margin-left:-15px;\">\u003Cstrong>SOLUTION\u003C/strong>\u003C/h3>\u003Cul>\u003Cli>PubMatic created a custom prebid.js integration and Kueez implemented PubMatic’s Identity Hub — a solution designed to increase audience addressability using multiple identity partners\u003C/li>\u003Cli>SPO was undertaken using PubMatic’s technology to minimise reseller ads.txt lines, reducing the number of calls to PubMatic from ad seats to improve win rates and boost domain rankings\u003C/li>\u003Cli>Kueezused A/B testing to compare PubMatic’s performance against other supply-side platforms (SSPs). Results proved that PubMatic was one of the top-performing SSPs\u003C/li>\u003C/ul>\u003Ch3 style=\"margin-left:-15px;\">\u003Cstrong>SUCCESS BY THE NUMBERS\u003C/strong>\u003C/h3>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>+460%\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">BOOST IN\u003Cbr>REVENUE\u003Csup>**1\u003C/sup>\u003C/p>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>+200%\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">BOOST IN\u003Cbr>WIN RATE\u003Csup>**2\u003C/sup>\u003C/p>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>+7%\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">BOOST IN VIDEO\u003Cbr>eCPM PER PLAYER LOAD\u003Csup>**3\u003C/sup>\u003C/p>\u003Cp style=\"margin-left:-15px;\">\u003Cspan style=\"font-size:9px;\">\u003Csup>*\u003C/sup>Source: Kueez internal data\u003C/span>\u003C/p>\u003Cp style=\"margin-left:-15px;\">\u003Cspan style=\"font-size:9px;\">\u003Csup>**\u003C/sup>Since moving from reseller model to direct partnership with PubMatic\u003C/span>\u003C/p>\u003Cp style=\"margin-left:-15px;\">\u003Cspan style=\"font-size:9px;\">\u003Csup>1\u003C/sup>Based on PubMatic data\u003C/span>\u003C/p>\u003Cp style=\"margin-left:-15px;\">\u003Cspan style=\"font-size:9px;\">\u003Csup>2\u003C/sup>Based on data from Kueez’s ad server combined with Kueez internal data\u003C/span>\u003C/p>\u003Cp style=\"margin-left:-15px;\">\u003Cspan style=\"font-size:9px;\">\u003Csup>3\u003C/sup>Based on Kueez internal data &amp; Kueez video player vendor data\u003C/span>\u003C/p>\u003Ch3 style=\"margin-left:-15px;\">This case study, first shared by Pubmatic, can be found in its original format \u003Ca href=\"https://pubmatic.com/case-studies/kueez-increases-revenue-by-460-with-pubmatics-prebid-and-identity-hub-solutions/\">here\u003C/a>\u003C/h3>\u003Cp style=\"margin-left:-15px;\">&nbsp;\u003C/p>",{"id":393,"title":706,"description":17,"jsonLd":17,"image":747},{"data":17},{"id":74,"attributes":749},{"title":750,"small":707,"date":751,"createdAt":752,"updatedAt":753,"publishedAt":754,"slug":755,"cover":756,"content":786,"metadata":789},"Online publishers expand reach and grow readership with Kueez technology","2022-01-05","2023-01-01T15:19:49.282Z","2023-10-02T07:47:35.008Z","2023-01-01T15:19:49.813Z","online-publishers-expand-reach-and-grow-readership-with-kueez-technology",{"data":757},{"id":758,"attributes":759},222,{"name":760,"alternativeText":17,"caption":17,"width":351,"height":621,"formats":761,"hash":782,"ext":29,"mime":30,"size":783,"url":784,"previewUrl":17,"provider":66,"provider_metadata":17,"createdAt":785,"updatedAt":785},"twitter.png",{"thumbnail":762,"thumnbail":767,"small":772,"medium":777},{"name":763,"hash":764,"ext":29,"mime":30,"path":17,"width":31,"height":590,"size":765,"url":766},"thumbnail_twitter.png","thumbnail_twitter_e557e4b2fd",75.58,"/uploads/thumbnail_twitter_e557e4b2fd.png",{"name":768,"hash":769,"ext":29,"mime":30,"path":17,"width":38,"height":214,"size":770,"url":771},"thumnbail_twitter.png","thumnbail_twitter_e557e4b2fd",118.72,"/uploads/thumnbail_twitter_e557e4b2fd.png",{"name":773,"hash":774,"ext":29,"mime":30,"path":17,"width":45,"height":636,"size":775,"url":776},"small_twitter.png","small_twitter_e557e4b2fd",404.94,"/uploads/small_twitter_e557e4b2fd.png",{"name":778,"hash":779,"ext":29,"mime":30,"path":17,"width":52,"height":642,"size":780,"url":781},"medium_twitter.png","medium_twitter_e557e4b2fd",843.12,"/uploads/medium_twitter_e557e4b2fd.png","twitter_e557e4b2fd",860.51,"/uploads/twitter_e557e4b2fd.png","2023-06-04T20:18:18.231Z",[787],{"id":302,"__component":566,"content":788},"\u003Cp style=\"margin-left:0px;\">Kueez is shaping the future of publishing technology with infrastructure originally built to grow their online publishing business and quickly expanded to serve niche content publishers. Kueez technology is integrated with the Twitter Ad platform through the Twitter Ads API. This connection provides online publishers the tool sets they need to manage multi-lingual campaigns on Twitter at scale. Publishers rely on Kueez to expand reach and grow user engagement.\u003C/p>\u003Ch3 style=\"margin-left:0px;\">\u003Cspan style=\"font-family:Chirp, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Helvetica, Arial, sans-serif;\">\u003Cstrong>Web traffic&nbsp;from Twitter campaigns generated:\u003C/strong>\u003C/span>\u003C/h3>\u003Ch3 style=\"margin-left:0px;\">+10 M\u003C/h3>\u003Cp style=\"margin-left:0px;\">Monthly user sessions\u003C/p>\u003Ch3 style=\"margin-left:0px;\">+7%\u003C/h3>\u003Cp style=\"margin-left:0px;\">Greater ad viewability than benchmarks\u003C/p>\u003Ch3 style=\"margin-left:0px;\">5 minute 40 second\u003C/h3>\u003Cp style=\"margin-left:0px;\">Average user session\u003C/p>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>The Challenge\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">Develop and improve tools for publishers that unify the workflow of content creation, distribution, promotion, and campaign insights.\u003C/p>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>The Strategy\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">Kueez identified Twitter as a multi-lingual growth driver for their online publishers. The public nature of Twitter enables organic engagement and paid promotion to scale targeted audiences with high-impact. By integrating Kueez technology with the Twitter Ads API, many publishers using Kueez's platform could choose to buy Twitter media, many for the first time, to grow followers and readership of their content.\u003C/p>\u003Ch3 style=\"margin-left:0px;\">\"Twitter’s audience is super-engaged. With the right creative, online publishers are able to amplify their messages, increase engagement, create conversations, and scale across geographic territories.\"\u003C/h3>\u003Cp style=\"margin-left:0px;\">&nbsp;Shahaf Kimhi, COO, Kueez\u003C/p>\u003Ch3 style=\"margin-left:0px;\">\u003Cstrong>The Results\u003C/strong>\u003C/h3>\u003Cp style=\"margin-left:0px;\">Kueez and publishing partners' mix of engaging content is delivering results on Twitter. An average user session from Twitter is 5 mins and 40 seconds, and exceeds competitive benchmarks. With the right blend of publisher capabilities, targeted audiences and advertising tools, Kueez publishers are scaling their efforts quickly while maintaining profitability. Twitter and the Twitter Ads API integration continues to be an integral part of Kueez’s growth strategy.\u003C/p>",{"id":790,"title":750,"description":17,"jsonLd":17,"image":791},9,{"data":17},{"pagination":793},{"page":6,"pageSize":794,"pageCount":6,"total":122},16,{"$sglobal":796,"$s$RoWmpL6kfL":921},[797,855,871,911],{"data":798,"meta":854},{"id":6,"attributes":799},{"title":800,"slug":801,"createdAt":802,"updatedAt":803,"items":804},"Left","left","2022-12-29T15:25:04.424Z","2023-06-06T11:49:40.987Z",{"data":805},[806,814,846],{"id":302,"attributes":807},{"order":808,"title":809,"url":432,"target":17,"createdAt":810,"updatedAt":811,"children":812},0,"About","2022-12-29T15:25:04.436Z","2023-06-06T11:49:40.942Z",{"data":813},[],{"id":815,"attributes":816},14,{"order":6,"title":817,"url":818,"target":17,"createdAt":819,"updatedAt":820,"children":821},"Solutions","","2023-06-04T07:22:07.809Z","2023-06-06T11:49:40.944Z",{"data":822},[823,831,838],{"id":824,"attributes":825},15,{"order":808,"title":826,"url":305,"target":17,"createdAt":827,"updatedAt":828,"children":829},"Full cycle platform","2023-06-04T07:22:07.812Z","2023-06-06T11:49:40.954Z",{"data":830},[],{"id":794,"attributes":832},{"order":6,"title":833,"url":72,"target":17,"createdAt":834,"updatedAt":835,"children":836},"SSP","2023-06-04T07:36:09.691Z","2023-06-06T11:49:40.958Z",{"data":837},[],{"id":839,"attributes":840},17,{"order":74,"title":841,"url":77,"target":17,"createdAt":842,"updatedAt":843,"children":844},"Advertise with us","2023-06-04T15:48:48.968Z","2023-06-06T11:49:40.964Z",{"data":845},[],{"id":847,"attributes":848},13,{"order":74,"title":849,"url":395,"target":17,"createdAt":850,"updatedAt":851,"children":852},"Careers","2023-04-03T11:47:11.796Z","2023-06-06T11:49:40.943Z",{"data":853},[],{},{"data":856,"meta":870},{"id":74,"attributes":857},{"title":858,"slug":859,"createdAt":860,"updatedAt":861,"items":862},"Right","right","2022-12-29T15:26:04.230Z","2023-04-20T09:45:24.396Z",{"data":863},[864],{"id":651,"attributes":865},{"order":808,"title":866,"url":867,"target":17,"createdAt":868,"updatedAt":869},"Contact us","/contact","2022-12-29T15:26:04.236Z","2023-04-20T09:45:24.390Z",{},{"data":872,"meta":910},{"id":261,"attributes":873},{"title":874,"slug":875,"createdAt":876,"updatedAt":877,"items":878},"Footer","footer","2023-01-02T14:46:58.976Z","2023-07-18T16:37:41.474Z",{"data":879},[880,885,889,893,898,904],{"id":393,"attributes":881},{"order":808,"title":882,"url":305,"target":17,"createdAt":883,"updatedAt":884},"Full-cycle platform","2023-01-02T14:51:47.085Z","2023-07-18T16:37:41.443Z",{"id":430,"attributes":886},{"order":6,"title":841,"url":77,"target":17,"createdAt":887,"updatedAt":888},"2023-01-02T14:51:47.086Z","2023-07-18T16:37:41.445Z",{"id":790,"attributes":890},{"order":74,"title":891,"url":432,"target":17,"createdAt":887,"updatedAt":892},"About us","2023-07-18T16:37:41.447Z",{"id":894,"attributes":895},10,{"order":261,"title":849,"url":395,"target":17,"createdAt":896,"updatedAt":897},"2023-01-02T14:51:47.087Z","2023-07-18T16:37:41.453Z",{"id":338,"attributes":899},{"order":302,"title":900,"url":901,"target":17,"createdAt":902,"updatedAt":903},"Press","/press","2023-01-02T14:51:47.092Z","2023-07-18T16:37:41.454Z",{"id":905,"attributes":906},18,{"order":651,"title":907,"url":908,"target":17,"createdAt":909,"updatedAt":909},"Legal center","/legal-center","2023-07-18T16:37:41.430Z",{},{"data":912,"meta":920},{"id":6,"attributes":913},{"facebookUrl":914,"linkedinUrl":915,"createdAt":916,"updatedAt":917,"publishedAt":918,"advertisementFormEmail":919,"publishingFormEmail":919,"contactFormEmail":919,"legalCenterTitle":17},"https://www.facebook.com/kueezent","https://www.linkedin.com/company/kueez/?originalSubdomain=il","2023-01-09T15:38:57.509Z","2023-09-07T08:40:54.310Z","2023-01-09T15:38:59.012Z","[email protected]",{},{},{"homepage":17,"relatedArticles":17},"/"]</script><script>window.__NUXT__={};window.__NUXT__.config={public:{APP_URL:"https://weare.kueez.com",RECAPTCHA_SITE_KEY:"6LdJkOojAAAAAI8yIXQYlv9lXtBaDNkHXfi7QQlu",strapi:{url:"https://strapi-weare.kueez.com",prefix:"/api",version:"v4",cookie:{},auth:{},cookieName:"strapi_jwt",devtools:false},COMEET_TOKEN:"908363051480242024203630242012102D28",COMEET_UID:"09.008",COMEET_CSS_URL:"https://weare.kueez.com/style/comeet.css?v=1"},app:{baseURL:"/",buildAssetsDir:"/_nuxt/",cdnURL:""}}</script><script type="module" src="/_nuxt/entry.255a4565.js" crossorigin=""></script>
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