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aria-label="Link"></a></div></div></div></div></div></div></section><section class="l-section wpb_row us_custom_4fb9e5a3 height_medium with_img parallax_fixed"><div class="l-section-img" data-img-width="1798" data-img-height="1859" style="background-image: url(https://formotiv.com/wp-content/uploads/2022/11/[email protected]);background-position: bottom right;background-repeat: no-repeat;background-size: contain;"></div><div class="l-section-overlay" style="background:rgba(255,255,255,0.81)"></div><div class="l-section-h i-cf"><div class="g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default"><div class="wpb_column vc_column_container"><div class="vc_column-inner"><h2 class="w-text us_custom_a5ae5589 has_text_color"><span class="w-text-h"><span class="w-text-value">Delivering Value Across the Enterprise</span></span></h2><div class="g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit 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url(https://formotiv.com/wp-content/uploads/2022/11/[email protected]);background-position: bottom right;background-repeat: no-repeat;background-size: contain;"></div><div class="l-section-overlay" style="background:rgba(255,255,255,0.81)"></div><div class="l-section-h i-cf"><div class="g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default"><div class="wpb_column vc_column_container"><div class="vc_column-inner"><div class="g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default"><div class="wpb_column vc_column_container"><div class="vc_column-inner"><div class="w-separator size_small"></div><h2 class="w-text us_custom_3aab6e76 has_text_color"><span class="w-text-h"><span class="w-text-value">How We Predict Intent</span></span></h2><h2 class="w-text us_custom_c8d84955 has_text_color"><span class="w-text-h"><span class="w-text-value">As users engage with your digital forms and applications, they leave behind behavioral breadcrumbs that tell a story about their intent.</span></span></h2><div class="wpb_text_column us_custom_f8dec7f1 has_text_color"><div class="wpb_wrapper"><p class="p1" style="text-align: left;">ForMotiv captures hundreds of these unique digital behavioral cues, comprised of thousands of behavioral micro-expressions, <i>while</i> a user is actively filling out a form or application. We use real-time Behavioral Data Science to read and analyze this “digital body language” and translate it into intuitive, actionable insights, enabling better digital experiences, increased conversion and placement rates, while reducing leakage, nondisclosure, misrepresentation, risk, and fraud.</p>
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<p class="p1">We use Behavioral Data Science to read this “digital body language” and translate it into intuitive and ingestible <a href="https://formotiv.com/blog/what-is-intent-data/">intent scores,</a> giving carriers unprecedented insight into applicants purchase intent, riskiness, and more.</p>
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</div></div><div class="w-btn-wrapper align_left"><a class="w-btn us-btn-style_1 us_custom_042cd197 icon_atright" href="#"><span class="w-btn-label">How it Works</span><i class="fas fa-caret-right"></i></a></div></div></div></div></div></section><section class="l-section wpb_row us_custom_f9d160ac height_medium with_img parallax_fixed"><div class="l-section-img" data-img-width="1798" data-img-height="1859" style="background-image: url(https://formotiv.com/wp-content/uploads/2022/11/[email protected]);background-position: bottom right;background-repeat: no-repeat;background-size: contain;"></div><div class="l-section-overlay" style="background:rgba(4,45,96,0.87)"></div><div class="l-section-h i-cf"><div class="g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default"><div class="wpb_column vc_column_container"><div class="vc_column-inner"><div class="g-cols wpb_row hide_on_tablets via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default" style="grid-gap:1rem;--custom-columns:2.4fr 1.2fr 1.2fr 1.2fr "><div class="wpb_column vc_column_container us_custom_f3ebc56a us_animate_this start"><div class="vc_column-inner"><h2 class="w-text us_custom_e281a9fa has_text_color"><span class="w-text-h"><span class="w-text-value">ForMotiv’s Data Flywheel</span></span></h2><h2 class="w-text us_custom_7e512283 has_text_color"><span class="w-text-h"><span class="w-text-value">The value of the ForMotiv Platform grows exponentially as our customer base grows. The more customers we have, the more data we have. The more data we have, the stronger our solutions become. The stronger the solutions, the greater the ROI. The greater the ROI, the more customers we acquire, and so the cycle continues.</span></span></h2></div></div><div class="wpb_column vc_column_container us_custom_4e974531 us_animate_this has_bg_color start"><div class="vc_column-inner"><div class="w-counter us_custom_c7ea6c0f has_text_color color_custom align_center has_font_size" data-duration="2"><div class="w-counter-value" style="color:#F27421;"><span class="w-counter-value-part type_text" data-final=""></span><span class="w-counter-value-part type_number" data-final="900">900</span><span class="w-counter-value-part type_text" data-final="+">+</span></div><h5 class="w-counter-title" style="font-size:20px;">Million</h5></div><h2 class="w-text us_custom_cd5d410d has_text_color"><span class="w-text-h"><span class="w-text-value">Insurance Applications Analyzed</span></span></h2></div></div><div class="wpb_column vc_column_container us_custom_b827756b us_animate_this has_bg_color start"><div class="vc_column-inner"><div class="w-counter us_custom_2db518c5 has_text_color color_custom align_center has_font_size" data-duration="2"><div class="w-counter-value" style="color:#F27421;"><span class="w-counter-value-part type_text" data-final=""></span><span class="w-counter-value-part type_number" data-final="2">2</span><span class="w-counter-value-part type_text" data-final="+">+</span></div><h5 class="w-counter-title" style="font-size:20px;">Trillion</h5></div><h2 class="w-text us_custom_cd5d410d has_text_color"><span class="w-text-h"><span class="w-text-value">Unique Behavioral Micro-Expressions Captured</span></span></h2></div></div><div class="wpb_column vc_column_container us_custom_927ae152 us_animate_this has_bg_color start"><div class="vc_column-inner"><div class="w-counter us_custom_2db518c5 has_text_color color_custom align_center has_font_size" data-duration="2"><div class="w-counter-value" style="color:#F27421;"><span class="w-counter-value-part type_text" data-final=""></span><span class="w-counter-value-part type_number" data-final="165">165</span><span class="w-counter-value-part type_text" data-final="+">+</span></div><h5 class="w-counter-title" style="font-size:20px;">Features</h5></div><h2 class="w-text us_custom_cd5d410d has_text_color"><span class="w-text-h"><span class="w-text-value">Curated, Intuitive, Behavioral Features Developed</span></span></h2></div></div></div><div class="g-cols wpb_row hide_on_default hide_on_laptops hide_on_mobiles via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default" style="grid-gap:1rem;"><div class="wpb_column vc_column_container us_custom_f3ebc56a us_animate_this"><div class="vc_column-inner"><h2 class="w-text us_custom_e281a9fa has_text_color"><span class="w-text-h"><span class="w-text-value">ForMotiv’s Data Advantage</span></span></h2><h2 class="w-text us_custom_f8e84e2a has_text_color"><span class="w-text-h"><span class="w-text-value">The value of the ForMotiv Platform is growing exponentially as our data flywheel continues to turn. As our customer base grows, so too does our dataset, enabling new feature creation that drives increasingly accurate predictive models and higher ROI for our customers.</span></span></h2></div></div></div><div class="g-cols wpb_row hide_on_default hide_on_laptops hide_on_mobiles via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default" style="grid-gap:1rem;"><div class="wpb_column vc_column_container us_custom_4e974531 us_animate_this has_bg_color"><div class="vc_column-inner"><div class="w-counter us_custom_c7ea6c0f has_text_color color_custom align_center has_font_size" data-duration="2"><div class="w-counter-value" style="color:#F27421;"><span class="w-counter-value-part type_text" data-final=""></span><span class="w-counter-value-part type_number" data-final="1.5">1.5</span><span class="w-counter-value-part type_text" data-final="+">+</span></div><h5 class="w-counter-title" style="font-size:16px;">Billion</h5></div><h2 class="w-text us_custom_cd5d410d has_text_color"><span class="w-text-h"><span class="w-text-value">Insurance Applications Analyzed</span></span></h2></div></div><div class="wpb_column vc_column_container us_custom_4e974531 us_animate_this has_bg_color"><div class="vc_column-inner"><div class="w-counter us_custom_2db518c5 has_text_color color_custom align_center has_font_size" data-duration="2"><div class="w-counter-value" style="color:#F27421;"><span class="w-counter-value-part type_text" data-final=""></span><span class="w-counter-value-part type_number" data-final="9.5">9.5</span><span class="w-counter-value-part type_text" data-final="M+">M+</span></div><h5 class="w-counter-title" style="font-size:16px;">Trillion</h5></div><h2 class="w-text us_custom_cd5d410d has_text_color"><span class="w-text-h"><span class="w-text-value">Behavioral Signals Fired</span></span></h2></div></div><div class="wpb_column vc_column_container us_custom_927ae152 us_animate_this has_bg_color"><div 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