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Odins uses the latest AI-driven models to optimize your budget, ensuring that you get the best ROI possible." property="og:description"><meta content="Grow sales not budgets with Odins.ai" property="twitter:title"><meta content="Boost your marketing ROI by 10-30% with cutting-edge marketing models. Odins uses the latest AI-driven models to optimize your budget, ensuring that you get the best ROI possible." property="twitter:description"><meta property="og:type" content="website"><meta content="summary_large_image" name="twitter:card"><meta content="width=device-width, initial-scale=1" name="viewport"><link href="https://cdn.prod.website-files.com/660170f669f930504e2e0956/css/odins-new-site.webflow.81f26759e.css" rel="stylesheet" type="text/css"><link href="https://fonts.googleapis.com" rel="preconnect"><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Bai+Jamjuree:regular,italic,500,500italic" media="all"><script type="text/javascript">WebFont.load({ google: { families: ["Bai Jamjuree:regular,italic,500,500italic"] }});</script><script 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modeling <strong class="bold-text">Learn more</strong></a></div><div data-collapse="medium" data-animation="default" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="navigation-copy w-nav"><div class="nav-container"><div class="menu-left"><a href="/" aria-current="page" class="brand w-nav-brand w--current" aria-label="home"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660171c359b306a9fb3b12b1_Asset%201%402x%20(8).png" loading="lazy" width="135" sizes="(max-width: 479px) 100vw, 135px" alt="Odins.AI Logo" srcset="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660171c359b306a9fb3b12b1_Asset%201%402x%20(8)-p-500.png 500w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/660171c359b306a9fb3b12b1_Asset%201%402x%20(8)-p-800.png 800w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/660171c359b306a9fb3b12b1_Asset%201%402x%20(8).png 1132w"></a></div><nav role="navigation" class="menu-right w-nav-menu"><div data-hover="false" data-delay="100" class="dropdown w-dropdown"><div class="dropdown-toggle w-dropdown-toggle" id="w-dropdown-toggle-0" aria-controls="w-dropdown-list-0" aria-haspopup="menu" aria-expanded="false" role="button" tabindex="0"><div class="chevron w-icon-dropdown-toggle" aria-hidden="true"></div><div>Product</div></div><nav class="dropdown-list w-dropdown-list" id="w-dropdown-list-0" aria-labelledby="w-dropdown-toggle-0"><div class="list-wrap"><img alt="" src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e0a1e_triangle.png" class="navigation-arrow"><div class="dropdown-content"><a href="/product/how-it-works" class="dropdown-link w-inline-block" tabindex="0"><div class="menu-link">How it works</div></a><a href="/product/marketing-mix-modeling-mmm" class="dropdown-link w-inline-block" tabindex="0"><div class="menu-link">Marketing Mix Modeling (MMM) </div></a></div></div></nav></div><a href="/contact-us" class="nav-link w-nav-link">Contact us</a><a href="https://app.odins.ai" class="nav-link w-nav-link">Login</a><a href="https://calendar.google.com/calendar/appointments/schedules/AcZssZ3QWNnWq_s6pq9fNlSMLc4B6h4LcMUL92F0B5HeLfK252m_2joezc1TDGnqmtZlcOOvrWrXKbNC" target="_blank" class="primary-button-copy nav w-inline-block"><div class="button-text-wrap"><div class="button-text">Book a Demo</div><div class="button-text">Buy now</div></div><div class="button-hover-effect"></div></a></nav><section class="menu-button w-nav-button" style="-webkit-user-select: text;" aria-label="menu" role="button" tabindex="0" aria-controls="w-nav-overlay-0" aria-haspopup="menu" aria-expanded="false"><div class="w-icon-nav-menu"></div></section></div><div class="w-nav-overlay" data-wf-ignore="" id="w-nav-overlay-0"></div></div></section><div class="section"><div class="container"><div class="text-container center _37-5rem xl-margin"><h1 class="h1-title s-margin">Grow sales not budgets with Odins.ai</h1><p class="l-paragraph l-margin">Boost your marketing ROI by 10-30% with cutting-edge marketing models. Odins uses the latest AI-driven models to optimize your budget, ensuring that you get the best ROI possible.</p></div><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/670fb50238faf6be16a7fc52_odins_platform_overview.png" loading="eager" alt="" class="_100-width"><div class="w-layout-blockcontainer w-container"><div class="container"><div class="timeline-grid-2"><div id="w-node-d37d74a0-b42a-3ad1-a12a-58f811a98977-8c767733" class="l-margin"><div class="bar s-margin"></div><h2>Achieve 20% better ROI with optimized budget allocation across channels</h2></div><div id="w-node-d37d74a0-b42a-3ad1-a12a-58f811a9897b-8c767733" class="l-margin"><div class="bar s-margin"></div><h2>Odins unifies your marketing, sales, and budgets for smarter decisions and oversight</h2></div></div></div></div><div class="div-block-3"><p class="l-subtitle text-center">Trusted by companies and partners</p><div class="clients-logo-grid"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/66018219ab7cfa87d7e8d0a4_hyrelogo.png" alt="HYRE Logo"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660182183af26f18596f7195_kin%20logo.png" alt="KIN Group Link"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/66dedaa682427bbd4ba4e493_download%20(3).png" alt=""><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/66dedb4271d0b3a30f26102e_Kokkel%C3%B8ren.png" alt=""><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660c2184e9608a8c1e52a437_download%20(1).png" alt="NORA.Ai Logo"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660c2194c70b7ba342f2bd5c_65c0b05a39b20cb45ef0395d_65b8b57e8f33fff8e007965d_USN-logo_lilla.png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 18vw, (max-width: 991px) 11vw, 113.3359375px" srcset="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660c2194c70b7ba342f2bd5c_65c0b05a39b20cb45ef0395d_65b8b57e8f33fff8e007965d_USN-logo_lilla-p-500.png 500w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/660c2194c70b7ba342f2bd5c_65c0b05a39b20cb45ef0395d_65b8b57e8f33fff8e007965d_USN-logo_lilla.png 830w" alt="USN Logo
"></div></div></div><div class="container"></div><div class="container"></div></div><div class="section"><div class="container"><div class="grid _4x-gutter"><div id="w-node-_47183085-d0d8-786b-3015-67e667ffca40-8c767733" class="align-left-and-vertical"><h2 class="h2-title s-margin"><strong>How to allocate our marketing budget across channels?</strong></h2><p class="m-paragraph m-margin">Powered by AI and Marketing Mix Modeling, Odins offers data-driven, cross-channel budget optimization that’s easy to use</p><div class="xs-badge-grid s-margin"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09de_check-circle.svg" id="w-node-_47183085-d0d8-786b-3015-67e667ffca4b-8c767733" alt="" class="xs-icon"><p class="s-paragraph">Measure the incremental impact of each marketing channel</p></div><div class="xs-badge-grid s-margin"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09de_check-circle.svg" alt="" class="xs-icon"><p class="s-paragraph">See marginal returns at different spend levels</p></div><div class="xs-badge-grid s-margin"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09de_check-circle.svg" alt="" class="xs-icon"><p class="s-paragraph">Get continuously updated budget recommendations</p></div><div class="xs-badge-grid s-margin"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09de_check-circle.svg" alt="" class="xs-icon"><p class="s-paragraph">Privacy-friendly: Only aggregated data, no cookies</p></div></div><div id="w-node-_47183085-d0d8-786b-3015-67e667ffca56-8c767733" class="relative"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/670f77df6c19e5357568ea18_Screenshot%202024-10-16%20at%2010.22.37.png" alt="" width="Auto" class="_100-width"></div></div></div></div><div class="section"><div class="container"><div class="grid _4x-gutter"><div id="w-node-_03562833-8414-0487-0553-d387b4acd974-8c767733" class="relative"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/670f79258d5ee6a041532240_sales_optimization_forecast.png" loading="eager" alt="" class="image-13"></div><div id="w-node-_03562833-8414-0487-0553-d387b4acd976-8c767733" class="align-left-and-vertical"><h2 class="h2-title s-margin"><strong>How much sales can we expect marketing efforts to drive?</strong></h2><p class="m-paragraph m-margin">Easily build sales forecasts and scenarios to predict how marketing impacts revenue. Continuously track model accuracy.</p><div class="xs-badge-grid s-margin"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09de_check-circle.svg" id="w-node-fc1668c3-d3df-3445-b315-6c7a425ada12-8c767733" alt="" class="xs-icon"><p class="s-paragraph">Sales forecasts and scenario planning</p></div><div class="xs-badge-grid s-margin"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09de_check-circle.svg" id="w-node-_27990f78-4e61-4955-a701-901069b86d1d-8c767733" alt="" class="xs-icon"><p class="s-paragraph">Continuous validation</p></div></div></div></div></div><div class="section"><div class="container"><div class="grid _4x-gutter"><div id="w-node-_9f892741-98cb-163e-9940-9be263c27079-8c767733" class="align-left-and-vertical"><h2 class="h2-title s-margin"><strong>How are we pacing against our budgets? </strong></h2><p class="m-paragraph m-margin">Odins structures your marketing data, making it easy to create reports by channel, market, or organizational divisions.</p><div class="xs-badge-grid s-margin"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09de_check-circle.svg" alt="" class="xs-icon"><p class="s-paragraph">Track budgets vs actuals</p></div><div class="xs-badge-grid s-margin"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09de_check-circle.svg" alt="" class="xs-icon"><p class="s-paragraph">Access historic data</p></div><div class="xs-badge-grid s-margin"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09de_check-circle.svg" alt="" class="xs-icon"><p class="s-paragraph">Key KPI reports</p></div><div class="xs-badge-grid s-margin"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09de_check-circle.svg" alt="" class="xs-icon"><p class="s-paragraph">Create custom, downloadable reports</p></div></div><div id="w-node-_9f892741-98cb-163e-9940-9be263c2708f-8c767733" class="relative"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/670f814c0fa5806c0917214f_odins_ai_reporting.png" loading="eager" sizes="(max-width: 991px) 100vw, 1vw" srcset="https://cdn.prod.website-files.com/660170f669f930504e2e0956/670f814c0fa5806c0917214f_odins_ai_reporting-p-500.png 500w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/670f814c0fa5806c0917214f_odins_ai_reporting-p-800.png 800w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/670f814c0fa5806c0917214f_odins_ai_reporting-p-1080.png 1080w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/670f814c0fa5806c0917214f_odins_ai_reporting-p-1600.png 1600w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/670f814c0fa5806c0917214f_odins_ai_reporting-p-2000.png 2000w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/670f814c0fa5806c0917214f_odins_ai_reporting-p-2600.png 2600w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/670f814c0fa5806c0917214f_odins_ai_reporting.png 3004w" alt="" class="_100-width rounded"></div></div></div></div><div class="section"><div class="container"><div class="text-container center _37-5rem xl-margin"><h2 class="h2-title s-margin"><strong>How do we prepare for the age of AI and sales modeling? </strong></h2><p class="l-paragraph l-margin">Odins structures all your marketing data—both online and offline—into a single, easy-to-access source. This data can then feed directly into your internal systems or data warehouses, saving time and cost, and ensuring a continuous data flow for modeling and preparing for AI.<br></p></div></div></div><div class="section"><div class="container"><div class="grid"><div id="w-node-_1354b73e-969c-2666-f880-e60aee41ec72-8c767733" class="align-left-and-vertical"><h2 class="h2-title s-margin width-max">Get started in one day! </h2><div class="l-paragraph l-margin">Getting started with Odins is fast and easy. While most teams are fully up and running within a week, it’s possible to set up in just one day. We guide you step by step to ensure a smooth integration.<br></div><div class="align-left-and-vertical"><div class="xs-margin"><a href="https://calendar.google.com/calendar/appointments/schedules/AcZssZ3QWNnWq_s6pq9fNlSMLc4B6h4LcMUL92F0B5HeLfK252m_2joezc1TDGnqmtZlcOOvrWrXKbNC" class="primary-button w-inline-block"><div class="button-text-wrap"><div class="button-text">Book a Demo</div><div class="button-text">Start free trial</div></div><div class="button-hover-effect"></div></a></div></div></div><div id="w-node-_1354b73e-969c-2666-f880-e60aee41ec83-8c767733" class="align-left-and-vertical"><div class="s-badge-grid s-margin"><div id="w-node-_1354b73e-969c-2666-f880-e60aee41ec85-8c767733" class="m-number">1 </div><div id="w-node-_1354b73e-969c-2666-f880-e60aee41ec87-8c767733"><h5 class="h5-title">Integrate your digital channels</h5><p class="m-paragraph">Odins connect seamlessly with all major digital marketing channels.</p></div></div><div class="s-badge-grid s-margin"><div id="w-node-_1354b73e-969c-2666-f880-e60aee41ec8d-8c767733" class="m-number">2</div><div id="w-node-_1354b73e-969c-2666-f880-e60aee41ec8f-8c767733"><h5 class="h5-title">Structure offline data</h5><p class="m-paragraph">We help you organize and integrate offline marketing reports for a complete overview.</p></div></div><div class="s-badge-grid s-margin"><div id="w-node-_1354b73e-969c-2666-f880-e60aee41ec95-8c767733" class="m-number">3</div><div id="w-node-_1354b73e-969c-2666-f880-e60aee41ec97-8c767733"><h5 class="h5-title">Import sales data</h5><p class="m-paragraph">Easily import your sales data to optimize marketing spend and generate insightful reports.</p></div></div><div class="s-badge-grid s-margin"><div id="w-node-_1354b73e-969c-2666-f880-e60aee41ec9d-8c767733" class="m-number">4</div><div id="w-node-_1354b73e-969c-2666-f880-e60aee41ec9f-8c767733"><h5 class="h5-title">Set up budgets</h5><p class="m-paragraph">Quickly set up marketing and sales budgets to track pacing against actuals in real-time.</p></div></div></div></div></div></div><div class="section bg-black"><div class="container"><div class="grid l-margin"><div id="w-node-_030d7186-db9b-81c7-2f26-6bb0a83f4b16-a83f4b13"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/6601883c20ee3d30a2c0eb52_Asset%202%402x%20(2).png" loading="lazy" sizes="339px" srcset="https://cdn.prod.website-files.com/660170f669f930504e2e0956/6601883c20ee3d30a2c0eb52_Asset%202%402x%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/6601883c20ee3d30a2c0eb52_Asset%202%402x%20(2)-p-800.png 800w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/6601883c20ee3d30a2c0eb52_Asset%202%402x%20(2)-p-1080.png 1080w, https://cdn.prod.website-files.com/660170f669f930504e2e0956/6601883c20ee3d30a2c0eb52_Asset%202%402x%20(2).png 1132w" alt="" class="image-2"></div><div id="w-node-_030d7186-db9b-81c7-2f26-6bb0a83f4b18-a83f4b13" class="space-between-hor align-left-justify-center-hor"><h4 id="w-node-_030d7186-db9b-81c7-2f26-6bb0a83f4b19-a83f4b13" class="h4-title">Get started now</h4><a href="https://calendar.google.com/calendar/appointments/schedules/AcZssZ3QWNnWq_s6pq9fNlSMLc4B6h4LcMUL92F0B5HeLfK252m_2joezc1TDGnqmtZlcOOvrWrXKbNC" target="_blank" class="primary-button w-inline-block"><div class="button-text-wrap"><div class="button-text">Book a Demo</div><div class="button-text">Start free trial</div></div><div class="button-hover-effect"></div></a></div></div><div class="grid"><div id="w-node-_030d7186-db9b-81c7-2f26-6bb0a83f4b23-a83f4b13" class="align-left-and-vertical"><div class="div"><div id="Join-Community-Form" class="footer-form w-form"><form data-name="" id="email-form" name="email-form" method="get" data-wf-page-id="66f9710cb581481d8c767733" data-wf-element-id="030d7186-db9b-81c7-2f26-6bb0a83f4b28" aria-label="Form"><input class="email-capture-field w-input" maxlength="256" name="Email" data-name="Email" placeholder="Your Email" type="email" id="field" required=""><input type="submit" data-wait="..." class="circular-form-button w-button" value=""></form><div class="l-success-message w-form-done" tabindex="-1" role="region" aria-label="Form success"><div class="center-content"><div class="xs-badge-grid"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09e2_check-circle.svg" loading="lazy" alt="" class="s-icon"><div>Thank you for subscribing!</div></div></div></div><div class="l-error-message w-form-fail" tabindex="-1" role="region" aria-label="Form failure"><div class="center-content"><div class="xs-badge-grid"><img src="https://cdn.prod.website-files.com/660170f669f930504e2e0956/660170f769f930504e2e09e7_alert-triangle.svg" loading="lazy" alt="" class="s-icon"><div>Oops! 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