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                  <h1 id="Amazon_MTurk" class="lb-txt-bold lb-txt-white lb-none-v-margin lb-h1-xlarge lb-title">
                    Amazon Mechanical Turk
                  </h1>
                  <div class="lb-border-left lb-border-p lb-mid-small-pad lb-small-v-margin lb-box" id="hero-description-border-left">
                    <h2 id="Access_A_Global_Workforce" class="lb-txt-normal lb-txt-white lb-small-v-margin lb-h2 lb-title">
                      Access a global, on-demand, 24x7 workforce
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                          <span> Get started with Amazon Mechanical Turk</span>
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                            <h3 class="announcement-banner-title-text">
                              Looking for data labeling solutions to power
                              Machine Learning models?
                            </h3>
                            <div class="announcement-banner-content-text">
                              Amazon SageMaker Ground Truth allows you to easily
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                              and workforce. Or, use Ground Truth Plus, a
                              turnkey data labeling service that provides an
                              expert workforce and manages it on your behalf.
                              Amazon Mechanical Turk is accessible through both
                              Ground Truth and Ground Truth Plus.
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                    <p>
                      Amazon Mechanical Turk (MTurk) is a crowdsourcing
                      marketplace that makes it easier for individuals and
                      businesses to outsource their processes and jobs to a
                      distributed workforce who can perform these tasks
                      virtually. This could include anything from conducting
                      simple data validation and research to more subjective
                      tasks like survey participation, content moderation, and
                      more. MTurk enables companies to harness the collective
                      intelligence, skills, and insights from a global workforce
                      to streamline business processes, augment data collection
                      and analysis, and accelerate machine learning development.
                    </p>
                    <p>
                      While technology continues to improve, there are still
                      many things that human beings can do much more effectively
                      than computers, such as moderating content, performing
                      data deduplication, or research. Traditionally, tasks like
                      this have been accomplished by hiring a large temporary
                      workforce, which is time consuming, expensive and
                      difficult to scale, or have gone undone. Crowdsourcing is
                      a good way to break down a manual, time-consuming project
                      into smaller, more manageable tasks to be completed by
                      distributed workers over the Internet (also known as
                      ‘microtasks’).
                    </p>
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                    <h1 id="Benefits" class="lb-txt-bold lb-h1 lb-title color-squid-ink">
                      Benefits
                    </h1>
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                <div class="lb-grid lb-row lb-row-max-large lb-snap lb-gutter-mid margin-top-0">
                  <div class="lb-col lb-tiny-24 lb-mid-8">
                    <h3 id="Optimize_Efficiency" class="lb-txt-bold lb-txt-18 lb-h3 lb-title color-squid-ink margin-bottom-0">
                      Optimize efficiency
                    </h3>
                    <div class="lb-rtxt">
                      <p>
                        MTurk is well-suited to take on simple and repetitive
                        tasks in your workflows which need to be handled
                        manually. Using MTurk to outsource microtasks ensures
                        that work gets done quickly, while freeing up time and
                        resources for the company – so internal staff can focus
                        on higher value activities.<br>
                        <br>
                      </p>
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                    <h3 id="Increase_Flexibility" class="lb-txt-bold lb-txt-18 lb-h3 lb-title color-squid-ink margin-bottom-0">
                      Increase flexibility
                    </h3>
                    <div class="lb-rtxt">
                      <p>
                        Scaling up and down a workforce isn’t the easiest
                        undertaking. With access to a global, on-demand, 24x7
                        workforce, MTurk enables businesses and organizations to
                        get work done easily and quickly when they need it –
                        without the difficulty associated with dynamically
                        scaling your in-house workforce. <br>
                        <br>
                      </p>
                    </div>
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                    <h3 id="Store_.26_redistribute_speech" class="lb-txt-bold lb-txt-18 lb-h3 lb-title color-squid-ink margin-bottom-0">
                      Reduce cost
                    </h3>
                    <div class="lb-rtxt">
                      <p>
                        MTurk offers a way to effectively manage labor and
                        overhead costs associated with hiring and managing a
                        temporary workforce. By leveraging the skills of
                        distributed Workers on a pay-per-task model, you can
                        significantly lower costs while achieving results that
                        might not have been possible with just a dedicated
                        team.<br>
                      </p>
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                    <h1 id="How_it_works" class="lb-h1 lb-title color-squid-ink">
                      How it works
                    </h1>
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                      <p>
                        MTurk offers developers access to a diverse, on-demand
                        workforce through a flexible user interface or direct
                        integration with a simple API. Organizations can harness
                        the power of crowdsourcing via MTurk for a range of use
                        cases, such as microwork, human insights, and machine
                        learning development.
                      </p>
                      <br>
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                        <img alt="How MTurk Works" title="How MTurk Works" src="/assets/images/how-it-works.png">
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                  <h1 id="Use_Cases" class="lb-mid-v-margin lb-h1 lb-title color-squid-ink">
                    Use Cases
                  </h1>
                  <h2 id="ML" class="lb-txt-bold lb-txt-18 lb-h2 lb-title color-squid-ink font-weight-bold">
                    Building, managing, and evaluating Machine Learning
                    workflows
                  </h2>
                  <div class="lb-txt-light lb-txt-skt-dark-grey lb-txt-16 lb-rtxt color-squid-ink margin-top-0">
                    <p>
                      MTurk can be a great way to minimize the costs and time
                      required for each stage of ML development. It is easy to
                      collect and annotate the massive amounts of data required
                      for training machine learning (ML) models with MTurk.
                      Building an efficient machine learning model also requires
                      continuous iterations and corrections. Another usage of
                      MTurk for ML development is human-in-the-loop (HITL),
                      where human feedback is used to help validate and retrain
                      your model. An example is drawing bounding boxes to build
                      high-quality datasets for computer vision models, where
                      the task might be too ambiguous for a purely mechanical
                      solution and too vast for even a large team of human
                      experts. <br>
                    </p>
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                          <a href="https://allenai.org/"><img alt="AllenAI" title="AllenAI" src="/assets/images/allen.png"></a>
                        </div>
                      </figure>
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                      <div class="lb-rtxt">
                        <p>
                          “At AI2, we're pushing the state of the art of
                          Artificial Intelligence, which often requires
                          human-annotated data to train new systems and measure
                          our progress. In particular, we use crowdsourcing
                          platforms such as Amazon Mechanical Turk to build
                          datasets that help our models learn common sense
                          knowledge, which is often necessary to answer basic
                          questions that are easy for humans but still quite
                          hard for machines. Amazon Mechanical Turk provides a
                          flexible platform that enables us to harness human
                          knowledge to advance machine learning research.”
                        </p>
                        <p>
                          – Michael Schmitz, Director of Engineering, Allen
                          Institute for AI
                        </p>
                      </div>
                    </div>
                  </div>
                  <hr class="lb-divider">
                  <h2 id="BPO" class="lb-txt-bold lb-txt-18 lb-h2 lb-title color-squid-ink font-weight-bold">
                    Business process outsourcing
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                    <p>
                      A large, seemingly overwhelming task can sometimes be
                      transformed into a set of smaller, more manageable
                      microtasks that can each be accomplished independently.
                      Crowdsourcing can be an efficient organizational strategy
                      to harness innovation and agility by distributing work to
                      Internet users. Businesses or developers can use MTurk to
                      access thousands of on-demand workers—and then integrate
                      the results of that work directly into their business
                      processes and systems. Common examples include the
                      moderation of web and social media content, categorization
                      of products or images, and the collection of data from
                      websites or other resources.<br>
                    </p>
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                          <a href="https://usfoods.com/"><img alt="USFoods" title="USFoods" src="/assets/images/usfoods.png"></a>
                        </div>
                      </figure>
                    </div>
                    <div class="lb-col lb-tiny-24 lb-mid-16">
                      <div class="lb-rtxt">
                        <p>
                          “The F&amp;B industry has always operated at the mercy of
                          changing tastes and preferences of consumers. Our goal
                          is to surface consumer insights and spot emerging
                          trends, so our clients can effectively respond with
                          effective strategies. Workers on Amazon Mechanical
                          Turk respond to our requests to gather information
                          from menus, websites, and other channels. We are able
                          to leverage these human collective insights to better
                          understand customer needs and uncover important market
                          trends.”
                        </p>
                        <p>
                          – David Falck, Executive Director, Food Genius / US
                          Foods Data Science<br>
                        </p>
                      </div>
                    </div>
                  </div>
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                      <p>Learn more about Amazon Mechanical Turk</p>
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                      Visit the features page</a>
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                        Ready to build?
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                        Get started with Amazon Mechanical Turk</a>
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                        Have more questions?
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                        Contact us</a>
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