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    <section id="c22" class="o-section o-section--background-transparent o-section--no-padding o-section--overlap-content-below-large o-frame o-frame-default o-frame--type-gridelements_pi1 o-frame--layout-0"><a id="c1293" class="o-frame__localization-anchor"></a><div class="o-section__content"><div class="o-container"><section id="c23" class="c-box-teaser u-tint-primary o-frame o-frame-default o-frame--type-gridelements_pi1 o-frame--layout-0 u-space-below-8"><a id="c1292" class="o-frame__localization-anchor"></a><div class="o-grid"><div class="o-column u-3/4@tablet u-1/2@tablet-lg u-3/5@desktop"><div class="c-box-teaser__content"><header class="o-header"><h2 class="o-headline">

    
            
        You want to stay up to date? Check us out on LinkedIn<span class="o-underscore">_</span></h2></header><div class="o-text"><p>Follow us on LinkedIn and take a look behind the scenes. You'll find news about products and features, how we work and who we are.</p></div><div class="o-actions"><a href="https://www.linkedin.com/company/adup-tech/mycompany/?viewAsMember=true" class="c-button c-button--solid u-tint-contrast" id="c25">Follow now</a></div></div></div></div><div class="c-box-teaser__image-wrapper"><div class="c-box-teaser__image o-image o-image--layer-0 o-image--multiply"><figure><img src="/fileadmin/key_visuals/regio-shadows.svg" width="457" height="322" alt=""></figure></div><div class="c-box-teaser__image o-image o-image--layer-1"><figure><img src="/fileadmin/key_visuals/regio-objects.svg" width="457" height="322" alt=""></figure></div></div></section></div></div></section>


    
    <section id="c26" class="o-section u-tint-light-blue o-frame o-frame-default o-frame--type-gridelements_pi1 o-frame--layout-0"><a id="c1305" class="o-frame__localization-anchor"></a><div class="o-section__header"><div class="o-container"><div id="c27" class="o-grid o-grid--align-space-between o-frame o-frame-default o-frame--type-gridelements_pi1 o-frame--layout-0"><a id="c1304" class="o-frame__localization-anchor"></a><div id="c27-column-1" class="o-column u-1/2@tablet"><div id="c28" class="c-content o-frame o-frame-default o-frame--type-header o-frame--layout-0"><a id="c1303" class="o-frame__localization-anchor"></a><header class="o-header"><div class="o-eyebrow o-eyebrow--layout-2">
                    
    
    
    
    
    AdUp Advertising and Publishing


                </div><h2 class="o-headline">

    
            
        What awaits you with us<span class="o-underscore">_</span></h2></header></div></div><div id="c27-column-2" class="o-column u-2/5@tablet"><div id="c29" class="c-content o-frame o-frame-default o-frame--type-text o-frame--layout-0"><a id="c1301" class="o-frame__localization-anchor"></a><div class="c-content__content"><div class="o-text"><p class="u-lead">Here you can already get a small insight into the big marketing world of AdUp. For more information on what we offer advertisers and publishers, which products we develop and which technologies we use, take a look here or on our <a href="/en/advertiser/">advertiser</a> and <a href="/en/publisher/">publisher</a> pages.&nbsp;You want to get started straight away? Here are the <a href="/en/support/article/which-ad-specifications-are-necessary-for-the-adup-ads-tool/">specs</a> for our Native Ads.</p></div></div></div><a href="/en/services/" class="c-button u-space-above-2" id="c30">Learn more</a></div></div></div></div><div class="o-section__content"><div class="o-container"><div id="c31" class="o-grid o-grid--vertical-gutter-large o-grid--1/3@tablet o-frame o-frame-default o-frame--type-gridelements_pi1 o-frame--layout-0 u-space-above-2"><a id="c1300" class="o-frame__localization-anchor"></a><div class="o-column"><div id="c48" class="c-icon-teaser o-frame o-frame-default o-frame--type-bx_icon_teaser o-frame--layout-0"><a id="c1294" class="o-frame__localization-anchor"></a><div class="c-icon-teaser__icon"><img src="/fileadmin/images/icons/light/svg/087-content_marketing.svg" width="40" height="41" alt=""></div><header class="o-header"><h3 class="o-headline">

    
            
        Native performance marketing
    
        

    


</h3></header><div class="o-text"><p>The AdUp Ads tool for performance marketing is the core of one of our biggest business areas. Here we connect advertisers and publishers via image-text combinations that are natively integrated on the publisher side, with the goal of finding the exact right users for the campaign goals and performance.</p></div></div></div><div class="o-column"><div id="c49" class="c-icon-teaser o-frame o-frame-default o-frame--type-bx_icon_teaser o-frame--layout-0"><a id="c1295" class="o-frame__localization-anchor"></a><div class="c-icon-teaser__icon"><img src="/fileadmin/images/icons/light/svg/048-pay_per_click.svg" width="40" height="40" alt=""></div><header class="o-header"><h3 class="o-headline">

    
            
        Cost per Click
    
        

    


</h3></header><div class="o-text"><p>The basis for the AdUp Ads tool is the decision for the CPC as a billing model. Advertisers set dynamic max. CPC bids for pages and placements. We optimize in playout and campaign control.</p></div></div></div><div class="o-column"><div id="c50" class="c-icon-teaser o-frame o-frame-default o-frame--type-bx_icon_teaser o-frame--layout-0"><a id="c1296" class="o-frame__localization-anchor"></a><div class="c-icon-teaser__icon"><img src="/fileadmin/images/icons/light/svg/009-goal.svg" width="40" height="40" alt=""></div><header class="o-header"><h3 class="o-headline">

    
            
        Regional targets
    
        

    


</h3></header><div class="o-text"><p>One of our greatest strengths is regional targeting. In addition to regions and areas, postcode areas can also be selected down to the fifth digit in the campaign settings.</p></div></div></div><div class="o-column"><div id="c51" class="c-icon-teaser o-frame o-frame-default o-frame--type-bx_icon_teaser o-frame--layout-0"><a id="c1297" class="o-frame__localization-anchor"></a><div class="c-icon-teaser__icon"><img src="/fileadmin/images/icons/light/svg/041-options.svg" width="40" height="40" alt=""></div><header class="o-header"><h3 class="o-headline">

    
            
        Focus on technology
    
        

    


</h3></header><div class="o-text"><p>We live performance through technology. Playout, campaign control up to traffic purchase is determined by machine learning functions to get the optimal performance out for you.</p></div></div></div><div class="o-column"><div id="c52" class="c-icon-teaser o-frame o-frame-default o-frame--type-bx_icon_teaser o-frame--layout-0"><a id="c1298" class="o-frame__localization-anchor"></a><div class="c-icon-teaser__icon"><img src="/fileadmin/images/icons/light/svg/051-save_money.svg" width="40" height="41" alt=""></div><header class="o-header"><h3 class="o-headline">

    
            
        AS Affiliation
    
        

    


</h3></header><div class="o-text"><p>We are proud to be part of the Axel Springer family. This gives us exclusive access to AS content in addition to our broad travel and general interest inventory.</p></div></div></div><div class="o-column"><div id="c53" class="c-icon-teaser o-frame o-frame-default o-frame--type-bx_icon_teaser o-frame--layout-0"><a id="c1299" class="o-frame__localization-anchor"></a><div class="c-icon-teaser__icon"><img src="/fileadmin/images/icons/light/svg/082-growth.svg" width="40" height="40" alt=""></div><header class="o-header"><h3 class="o-headline">

    
            
        Affiliate and Display Extension
    
        

    


</h3></header><div class="o-text"><p>In addition to our core business of CPC-based performance marketing, we also offer solutions for classic display or affiliate marketing.</p></div></div></div></div></div></div></section>


    
    <section id="c4564" class="o-section u-tint-light-blue o-frame o-frame-default o-frame--type-gridelements_pi1 o-frame--layout-0"><a id="c4682" class="o-frame__localization-anchor"></a><div class="o-section__header"><div class="o-container"><div id="c4565" class="o-grid o-grid--vertical-gutter-large o-grid--align-space-between o-frame o-frame-default o-frame--type-gridelements_pi1 o-frame--layout-0"><a id="c4681" class="o-frame__localization-anchor"></a><div id="c4565-column-1" class="o-column u-1/2@tablet"><div id="c4567" class="c-content o-frame o-frame-default o-frame--type-header o-frame--layout-0"><a id="c4568" class="o-frame__localization-anchor"></a><header class="o-header"><div class="o-eyebrow o-eyebrow--layout-2">
                    
    
    
    
    
    AdUp Advertising and Publishing


                </div><h2 class="o-headline">

    
            
        Travel is our biggest strength<span class="o-underscore">_</span></h2></header></div></div><div id="c4565-column-2" class="o-column u-2/5@tablet"><div id="c4569" class="c-content o-frame o-frame-default o-frame--type-text o-frame--layout-0"><a id="c4570" class="o-frame__localization-anchor"></a><div class="c-content__content"><div class="o-text"><p class="u-lead">AdUp has established itself as the go-to platform for travel advertising and publishing in Europe. Discover a powerful portfolio and exclusive benefits designed just for you.</p></div></div></div><a href="/en/travel/" class="c-button u-space-above-2" id="c4571">Learn more</a></div></div></div></div><div class="o-section__content"><div class="o-container"><div id="c4594" class="c-logo-wall o-frame o-frame-default o-frame--type-bx_logo_wall o-frame--layout-0" data-columns="3" data-rows="2"><a id="c4680" class="o-frame__localization-anchor"></a><div class="c-logo-wall__slider slick-initialized slick-slider"><div class="slick-list draggable"><div class="slick-track" style="opacity: 1; width: 690px; transform: translate3d(0px, 0px, 0px);"><div class="slick-slide slick-current slick-active" data-slick-index="0" aria-hidden="false" style="width: 230px;"><div><div class="c-logo-wall__item" style="width: 100%; display: inline-block;"><img src="/fileadmin/_processed_/6/d/csm_urlaubsguru_6bd3ef8da8.png" srcset="/fileadmin/_processed_/6/d/csm_urlaubsguru_d0378ba154.png 144w,
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