- Scan ID:
- 06370a2b-2818-4263-8f81-83a53769e3abFinished
- Submitted URL:
- https://adtriba.comRedirected
- Report Finished:
Links · 4 found
The outgoing links identified from the page
| Link | Text |
|---|---|
| https://www.linkedin.com/company/adtriba/ | |
| https://www.youtube.com/channel/UC1HeJR5TUf9BF6T1mO-eHZw/featured | |
| https://open.spotify.com/show/1RyXx0ssmV0wVf0oWlh8EF?si=a05d9b29867443d7 | |
| https://help.adtriba.com/en/ | Help center |
JavaScript Variables · 38 found
Global JavaScript variables loaded on the window object of a page, are variables declared outside of functions and accessible from anywhere in the code within the current scope
| Name | Type |
|---|---|
| 0 | object |
| onbeforetoggle | object |
| documentPictureInPicture | object |
| onscrollend | object |
| setScreenSize | function |
| _hsp | object |
| gtag | function |
| useGoogleConsentModeV2 | boolean |
| waitForUpdateMillis | number |
| hsLoadGtm | function |
Console log messages · 0 found
Messages logged to the web console
HTML
The raw HTML body of the page
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Fashion Brand
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Learn how our UMM solution drove a 77% increase in revenue while maintaining a constant blended CPA
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Learn how DIE ZEIT online shop reduced their CPO (cost-per-order) by 76%.
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FC St.Pauli
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Find out how FC St. Pauli saved up Media Budget with the help of Adtriba's Data Driven Attribution.
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Understand how server side tracking improves attribution
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Whitepaper Tracking Regulations
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How marketing measurement will work in future despite tracking regulations
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Whitepaper UMM
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Use cases and requirements for Unified Marketing Measurement
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Provider Comparison
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Data-driven marketing attribution solutions compared
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<h1 class="title color-standard">
Future-Proof Marketing Measurement and Optimization
</h1>
<div class="prose prose-lg md:prose-xl lg:prose-2xl leading-snug md:leading-snug lg:leading-snug color-standard mt-6 md:mt-8 xl:mt-10 check-list-circle">
<p>Analyze the real impact of all your marketing activities. Receive better performance from your campaigns and allocate marketing budget with confidence. </p>
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<h2 class="headline color-standard">
Evaluate marketing holistically and take the guesswork out of budget allocation.
</h2>
</div>
</div>
<div class="relative row-start-3 col-start-1 col-span-12 mt-4 sm:row-start-2 sm:col-start-8 sm:col-span-5 sm:mt-0">
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<p>Numerous brands from e-commerce, media, finance and mobility sectors use Adtriba’s software today to evaluate marketing performance and increase marketing ROI.</p>
</div>
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Trusted by
</h2>
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<img width="100%" height="100%" class="max-w-full max-h-full monochrome" src="https://www.adtriba.com/hubfs/Douglas_Logo_06.2018.svg.png" alt="Douglas_Logo_06.2018.svg">
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<img width="100%" height="100%" class="max-w-full max-h-full monochrome" src="https://www.adtriba.com/hubfs/adtriba/logos/Free_Now-Logo.svg" alt="Free_Now-Logo">
</div>
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<img width="100%" height="100%" class="max-w-full max-h-full monochrome" src="https://www.adtriba.com/hubfs/adtriba/logos/HQ-Logo.svg" alt="HQ-Logo">
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<img width="100%" height="100%" class="max-w-full max-h-full monochrome" src="https://www.adtriba.com/hubfs/adtriba/logos/Die_Zeit-Logo.svg" alt="ZEIT">
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<img width="100%" height="100%" class="max-w-full max-h-full monochrome" src="https://www.adtriba.com/hubfs/adtriba/logos/Flixbus-Logo.svg" alt="FLX">
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How it works
</h2>
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01
</p>
<h3 class="item-headline color-standard">
Automated<br>data collection
</h3>
<div class="prose prose-sm md:prose-base lg:prose-lg leading-snug md:leading-snug lg:leading-snug color-standard mt-4 md:mt-6 lg:mt-8">
<p>Once set up, Adtriba automatically collects all relevant data in one place.</p>
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<div class="relative w-full mt-10">
<img width="100%" height="100%" ci-src="https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-1-1.png" alt="Adtriba-Step-1-1" ci-params="func=bound" class=" ci-image lazyload" data-srcset="https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-1-1.png?&optipress=2&func=bound 1x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-1-1.png?&optipress=2&func=bound 1.5x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-1-1.png?&optipress=2&func=bound 2x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-1-1.png?&optipress=2&func=bound 3x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-1-1.png?&optipress=2&func=bound 4x" data-src="https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-1-1.png?&optipress=2&func=bound">
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<div class="min-w-[16rem] max-w-[70vw] relative flex flex-col justify-between rounded-sm w-80 shrink-0 lg:w-[33.333%] lg:shrink lg:grow-0">
<div class="absolute inset-0 bg-text-white dark:bg-text-white dark:opacity-20"></div>
<div class="relative px-6 pt-6 sm:px-8 sm:pt-8 md:px-10 md:pt-10">
<p class="font-light text-xl sm:text-2xl md:text-3xl lg:text-4xl uppercase flex items-center mb-2 color-standard">
02
</p>
<h3 class="item-headline color-standard">
AI-powered<br>evaluation
</h3>
<div class="prose prose-sm md:prose-base lg:prose-lg leading-snug md:leading-snug lg:leading-snug color-standard mt-4 md:mt-6 lg:mt-8">
<p>Advanced statistical models and machine learning are applied to evaluate performance.</p>
</div>
</div>
<div class="relative w-full mt-10">
<img width="100%" height="100%" ci-src="https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-2.png" alt="Adtriba-Step-2" ci-params="func=bound" class=" ci-image lazyload" data-srcset="https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-2.png?&optipress=2&func=bound 1x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-2.png?&optipress=2&func=bound 1.5x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-2.png?&optipress=2&func=bound 2x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-2.png?&optipress=2&func=bound 3x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-2.png?&optipress=2&func=bound 4x" data-src="https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-2.png?&optipress=2&func=bound">
</div>
</div>
<div class="min-w-[16rem] max-w-[70vw] relative flex flex-col justify-between rounded-sm w-80 shrink-0 lg:w-[33.333%] lg:shrink lg:grow-0">
<div class="absolute inset-0 bg-text-white dark:bg-text-white dark:opacity-20"></div>
<div class="relative px-6 pt-6 sm:px-8 sm:pt-8 md:px-10 md:pt-10">
<p class="font-light text-xl sm:text-2xl md:text-3xl lg:text-4xl uppercase flex items-center mb-2 color-standard">
03
</p>
<h3 class="item-headline color-standard">
Actionable<br>feedback
</h3>
<div class="prose prose-sm md:prose-base lg:prose-lg leading-snug md:leading-snug lg:leading-snug color-standard mt-4 md:mt-6 lg:mt-8">
<p>Receive concrete insights and unbiased recommendations for budget allocation and strategic alignment.</p>
</div>
</div>
<div class="relative w-full mt-10">
<img width="100%" height="100%" ci-src="https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-3.png" alt="Adtriba-Step-3" ci-params="func=bound" class=" ci-image lazyload" data-srcset="https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-3.png?&optipress=2&func=bound 1x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-3.png?&optipress=2&func=bound 1.5x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-3.png?&optipress=2&func=bound 2x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-3.png?&optipress=2&func=bound 3x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-3.png?&optipress=2&func=bound 4x" data-src="https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/visuals/Adtriba-Step-3.png?&optipress=2&func=bound">
</div>
</div>
</div>
</div>
</div>
</div>
</section></div>
<div id="hs_cos_wrapper_widget_65961441203" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
<section id="instance_widget_65961441203" class="section-grid module_65828076907 live color-set-white mt-regular mb-bigger">
<div class="section-grid-background section-grid-box">
<div class="row-span-full col-span-full background z-0"></div>
</div>
<div class="section-grid-content">
<div class="row-span-full col-span-full pt-0 pb-0">
<div class="header-height"></div>
<div class="flex flex-col justify-center xs:items-center">
<p class="preline color-vibrant xs:text-center">
No more silos
</p>
<h3 class="headline color-standard xs:text-center">
Say goodbye to partial analytics.
</h3>
<div class="mt-2 xs:mt-4 sm:mt-6 md:mt-8">
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard xs:text-center">
<p>Start measuring your marketing activities full circle.</p>
</div>
</div>
</div>
<div class="grid grid-cols-12 mt-8 xs:mt-12 sm:mt-16 md:mt-20">
<div class="row-start-1 col-start-1 col-span-12 grid grid-cols-2 xs:grid-cols-3 gap-12 xs:gap-0 z-10 py-0 md:py-6 lg:py-12 overflow-hidden">
<div class="flex flex-col xs:justify-center xs:items-end xs:text-right space-y-4 relative pr-0 xs:pr-4 md:pr-8 lg:pr-12">
<p class="font-semibold text-xl md:text-2xl lg:text-3xl color-standard">Online</p>
<ul class="check-list space-y-2 lg:space-y-4">
<li class="text-base sm:text-xl lg:text-2xl color-standard">Social</li>
<li class="text-base sm:text-xl lg:text-2xl color-standard">Display</li>
<li class="text-base sm:text-xl lg:text-2xl color-standard">Paid search</li>
<li class="text-base sm:text-xl lg:text-2xl color-standard">Organic search</li>
<li class="text-base sm:text-xl lg:text-2xl color-standard">Affiliate</li>
<li class="text-base sm:text-xl lg:text-2xl color-standard">Email</li>
</ul>
</div>
<div class="hidden xs:block"></div>
<div class="flex flex-col xs:justify-center items-start text-left space-y-4 relative pl-0 xs:pl-4 md:pl-8 lg:pl-12">
<p class="font-semibold text-xl md:text-2xl lg:text-3xl color-standard">Offline</p>
<ul class="check-list space-y-2 lg:space-y-4">
<li class="text-base sm:text-xl lg:text-2xl color-standard">TV</li>
<li class="text-base sm:text-xl lg:text-2xl color-standard">Print</li>
<li class="text-base sm:text-xl lg:text-2xl color-standard">Out of home</li>
<li class="text-base sm:text-xl lg:text-2xl color-standard">Store sales</li>
<li class="text-base sm:text-xl lg:text-2xl color-standard">External factors</li>
<li class="text-base sm:text-xl lg:text-2xl color-standard">... and more</li>
</ul>
</div>
</div>
<div class="relative row-start-1 col-start-1 col-span-12 hidden xs:grid grid-cols-12 z-0">
<div class="relative row-start-1 col-start-1 col-span-7 sm:col-start-1 sm:col-span-7 md:col-start-2 md:col-span-6 lg:col-start-3 lg:col-span-5 flex justify-end items-center">
<div class="circle-seaport-gradient mix-blend-multiply rounded-full aspect-w-1 aspect-h-1 w-full h-full bottom-0 -right-8 seaport"></div>
</div>
<div class="row-start-1 col-start-6 col-span-2 z-50 flex justify-end items-center">
<img width="100%" height="100%" src="https://www.adtriba.com/hubfs/adtriba_white.svg" alt="adtriba_white">
</div>
<div class="relative row-start-1 col-start-6 col-span-7 sm:col-start-6 sm:col-span-7 md:col-start-6 md:col-span-6 lg:col-start-6 lg:col-span-5 flex justify-start items-center">
<div class="circle-magenta-gradient mix-blend-multiply rounded-full aspect-w-1 aspect-h-1 w-full h-full top-0 -left-8 magenta"></div>
</div>
</div>
</div>
</div>
</div>
</section></div>
<div id="hs_cos_wrapper_widget_65961441204" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
<section id="instance_widget_65961441204" class="section-grid module_65840408867 live color-set-seaport-dark mt-0 mb-0">
<div class="section-grid-background section-grid-box">
<div class="row-span-full col-span-full background z-0"></div>
</div>
<div class="section-grid-content pt-half pb-half">
<div class="row-span-full col-span-full">
<div class="header-height"></div>
<p class="preline color-vibrant">
Why Adtriba?
</p>
<h3 class="headline color-standard">
A full-circle data-driven approach to marketing measurement.
</h3>
<div class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 gap-8 sm:gap-16 mt-12 sm:mt-20 xl:mt-24">
<div>
<div class="flex items-center sm:items-start sm:flex-col">
<div class="hidden sm:block w-4 sm:w-6 md:w-12 lg:w-24 h-2 color-bg-standard sm:mb-4 mr-4 shrink-0"></div>
<h3 class="item-headline color-standard">
Simplify reporting and analytics
</h3>
</div>
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard mt-4 sm:mt-4 md:mt-6 lg:mt-8">
<p>Get holistic insights across all channels and marketing activities in one place – online and offline including social and tv.</p>
</div>
</div>
<div>
<div class="flex items-center sm:items-start sm:flex-col">
<div class="hidden sm:block w-4 sm:w-6 md:w-12 lg:w-24 h-2 color-bg-standard sm:mb-4 mr-4 shrink-0"></div>
<h3 class="item-headline color-standard">
Stop wasting advertising spend
</h3>
</div>
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard mt-4 sm:mt-4 md:mt-6 lg:mt-8">
<p>No more over-simplified models or incomplete evaluation. Get reliable results reflecting actual performance.</p>
</div>
</div>
<div>
<div class="flex items-center sm:items-start sm:flex-col">
<div class="hidden sm:block w-4 sm:w-6 md:w-12 lg:w-24 h-2 color-bg-standard sm:mb-4 mr-4 shrink-0"></div>
<h3 class="item-headline color-standard">
Reduce complexity and make better decisions
</h3>
</div>
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard mt-4 sm:mt-4 md:mt-6 lg:mt-8">
<p>Let AI do the heavy lifting and get a clear understanding of your marketing activities. Optimize budgets accordingly and boost ROAS.</p>
</div>
</div>
<div>
<div class="flex items-center sm:items-start sm:flex-col">
<div class="hidden sm:block w-4 sm:w-6 md:w-12 lg:w-24 h-2 color-bg-standard sm:mb-4 mr-4 shrink-0"></div>
<h3 class="item-headline color-standard">
Take back control with independent insights
</h3>
</div>
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard mt-4 sm:mt-4 md:mt-6 lg:mt-8">
<p>Say goodbye to partisan analytics within platforms biased towards their own touchpoints and assess the actual effectiveness of all marketing activities and their correlations.</p>
</div>
</div>
<div>
<div class="flex items-center sm:items-start sm:flex-col">
<div class="hidden sm:block w-4 sm:w-6 md:w-12 lg:w-24 h-2 color-bg-standard sm:mb-4 mr-4 shrink-0"></div>
<h3 class="item-headline color-standard">
Save time and ressources without compromising on results
</h3>
</div>
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard mt-4 sm:mt-4 md:mt-6 lg:mt-8">
<p>Accelerate budget shifts with user-friendly, adaptable and fully automated analytics and outperform your competition.</p>
</div>
</div>
<div>
<div class="flex items-center sm:items-start sm:flex-col">
<div class="hidden sm:block w-4 sm:w-6 md:w-12 lg:w-24 h-2 color-bg-standard sm:mb-4 mr-4 shrink-0"></div>
<h3 class="item-headline color-standard">
Get first results quickly and accelerate
</h3>
</div>
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard mt-4 sm:mt-4 md:mt-6 lg:mt-8">
<p>Adtriba’s solutions are integrated and ready to use with just a few clicks. Receive first insights and recommendations within a few weeks and start optimizing your activities.</p>
</div>
</div>
</div>
</div>
</div>
</section></div>
<div id="hs_cos_wrapper_widget_65961441205" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
<section id="instance_widget_65961441205" class="section-grid module_65828076912 live color-set-white mt-regular mb-regular">
<div class="section-grid-background section-grid-box">
<div class="row-span-full col-span-full background z-0"></div>
</div>
<div class="section-grid-content pt-0 pb-0">
<div class="row-span-full col-span-full">
<div class="header-height"></div>
<p class="preline color-vibrant">
Solutions
</p>
<h3 class="headline color-standard">
Future-poof marketing measurement & optimization
</h3>
<div class="hidden md:block tabset mt-12">
<input type="radio" name="tabset" id="tab_widget_65961441205_1" aria-controls="panel_widget_65961441205_1" checked="">
<label for="tab_widget_65961441205_1" class="space-y-1">
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard">
Adtriba Core
</div>
<h3 class="max-w-[40ch] font-semibold text-xl sm:text-2xl lg:text-3xl leading-[1.1em] sm:leading-[1.1em] lg:leading-[1.1em] break-words color-standard">
Multi-Touch Attribution & UMM
</h3>
</label>
<input type="radio" name="tabset" id="tab_widget_65961441205_2" aria-controls="panel_widget_65961441205_2">
<label for="tab_widget_65961441205_2" class="space-y-1">
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard">
Adtriba Sphere
</div>
<h3 class="max-w-[40ch] font-semibold text-xl sm:text-2xl lg:text-3xl leading-[1.1em] sm:leading-[1.1em] lg:leading-[1.1em] break-words color-standard">
Marketing Mix Modelling
</h3>
</label>
<div class="tab-panels">
<section id="panel_widget_65961441205_1" class="tab-panel">
<div class="grid grid-cols-3 gap-12">
<div class="flex flex-col justify-between">
<div class="prose prose-sm md:prose-base lg:prose-lg leading-snug md:leading-snug lg:leading-snug check-list-circle color-standard">
<strong>Adtriba Core is a data-driven multi-touch attribution (MTA) software, leveraging machine learning algorithms (ML) for precise analysis of customer journeys.</strong>
</div>
<ul class="requirements">
<li>
<span>
Multiple marketing channels
</span>
</li>
<li>
<span>
Ad spend >100k/month
</span>
</li>
<li>
<span>
Need for in-depth analytics
</span>
</li>
</ul>
</div>
<div>
<div class="prose prose-sm md:prose-base lg:prose-lg leading-snug md:leading-snug lg:leading-snug check-list-circle color-standard">
<p>Additional UMM (unified marketing measurement) features allow integration of aggregated data from offline channels, social platforms and tv and measure their impact on customer journeys.</p>
<p>Adtriba Core delivers detailed customer journey reporting with accurate attribution and provides full disclosure of performance data on campaign level.</p>
</div>
</div>
<div>
<div class="prose prose-sm md:prose-base lg:prose-lg leading-snug md:leading-snug lg:leading-snug check-list-circle color-standard">
<ul>
<li><span>You need analytics and reporting to be easier, more precise and less time-comsuming</span></li>
</ul>
</div>
</div>
</div>
<div class="buttons">
<a href="https://www.adtriba.com/solutions/data-driven-multi-touch-attribution-umm" class="button primary arrow">
Learn more about Core
</a>
</div>
</section>
<section id="panel_widget_65961441205_2" class="tab-panel">
<div class="grid grid-cols-3 gap-12">
<div class="flex flex-col justify-between">
<div class="prose prose-sm md:prose-base lg:prose-lg leading-snug md:leading-snug lg:leading-snug check-list-circle color-standard">
<strong>Adtriba Sphere is an AI-powered software for Marketing Mix Modeling (MMM) operating solely on aggregated data.</strong>
</div>
<ul class="requirements">
<li>
<span>
2+ marketing channels
</span>
</li>
<li>
<span>
Google Analytics
</span>
</li>
<li>
<span>
Ad spend approx. >30k/month
</span>
</li>
</ul>
</div>
<div>
<div class="prose prose-sm md:prose-base lg:prose-lg leading-snug md:leading-snug lg:leading-snug check-list-circle color-standard">
<p>It does not require a complex tracking infrastructure and provides optimum-scenario planning and forecasting.</p>
<p>Adtriba Sphere delivers elaborate insights on the performance of marketing channels and shows how to optimize budget allocation accordingly.</p>
</div>
</div>
<div>
<div class="prose prose-sm md:prose-base lg:prose-lg leading-snug md:leading-snug lg:leading-snug check-list-circle color-standard">
<ul>
<li><span>You need recommendations and reliable forecasts to make confident decisions and plan ahead</span></li>
</ul>
</div>
</div>
</div>
<div class="buttons">
<a href="https://www.adtriba.com/solutions/future-proof-marketing-mix-modelling-with-ai" class="button secondary arrow">
Learn more about Sphere
</a>
</div>
</section>
</div>
</div>
<div class="block md:hidden mt-12">
<section class="mb-20">
<div class="mb-8 xs:mb-12">
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard">
Adtriba Core
</div>
<h3 class="max-w-[40ch] font-semibold text-xl sm:text-2xl lg:text-3xl leading-[1.1em] sm:leading-[1.1em] lg:leading-[1.1em] break-words color-standard">
Multi-Touch Attribution & UMM
</h3>
<div class="w-full h-px bg-subtle-black opacity-50 mt-4"></div>
</div>
<div class="grid grid-cols-1 xs:grid-cols-2 gap-x-12 gap-y-6">
<div class="row-start-1 xs:row-start-1 copy check-list-circle color-standard">
<strong>Adtriba Core is a data-driven multi-touch attribution (MTA) software, leveraging machine learning algorithms (ML) for precise analysis of customer journeys.</strong>
</div>
<div class="row-start-2 xs:row-start-1">
<ul class="requirements">
<li>
<span>
Multiple marketing channels
</span>
</li>
<li>
<span>
Ad spend >100k/month
</span>
</li>
<li>
<span>
Need for in-depth analytics
</span>
</li>
</ul>
</div>
<div class="row-start-3 xs:row-start-2 copy check-list-circle color-standard">
<p>Additional UMM (unified marketing measurement) features allow integration of aggregated data from offline channels, social platforms and tv and measure their impact on customer journeys.</p>
<p>Adtriba Core delivers detailed customer journey reporting with accurate attribution and provides full disclosure of performance data on campaign level.</p>
</div>
<div class="row-start-4 xs:row-start-2 copy check-list-circle color-standard">
<ul>
<li><span>You need analytics and reporting to be easier, more precise and less time-comsuming</span></li>
</ul>
</div>
</div>
<div class="buttons mt-8 xs:mt-12">
<a href="https://www.adtriba.com/solutions/data-driven-multi-touch-attribution-umm" class="button primary arrow">
Learn more about Core
</a>
</div>
</section>
<section class="mb-20">
<div class="mb-8 xs:mb-12">
<div class="prose prose-base md:prose-lg lg:prose-xl leading-snug md:leading-snug lg:leading-snug color-standard">
Adtriba Sphere
</div>
<h3 class="max-w-[40ch] font-semibold text-xl sm:text-2xl lg:text-3xl leading-[1.1em] sm:leading-[1.1em] lg:leading-[1.1em] break-words color-standard">
Marketing Mix Modelling
</h3>
<div class="w-full h-px bg-subtle-black opacity-50 mt-4"></div>
</div>
<div class="grid grid-cols-1 xs:grid-cols-2 gap-x-12 gap-y-6">
<div class="row-start-1 xs:row-start-1 copy check-list-circle color-standard">
<strong>Adtriba Sphere is an AI-powered software for Marketing Mix Modeling (MMM) operating solely on aggregated data.</strong>
</div>
<div class="row-start-2 xs:row-start-1">
<ul class="requirements">
<li>
<span>
2+ marketing channels
</span>
</li>
<li>
<span>
Google Analytics
</span>
</li>
<li>
<span>
Ad spend approx. >30k/month
</span>
</li>
</ul>
</div>
<div class="row-start-3 xs:row-start-2 copy check-list-circle color-standard">
<p>It does not require a complex tracking infrastructure and provides optimum-scenario planning and forecasting.</p>
<p>Adtriba Sphere delivers elaborate insights on the performance of marketing channels and shows how to optimize budget allocation accordingly.</p>
</div>
<div class="row-start-4 xs:row-start-2 copy check-list-circle color-standard">
<ul>
<li><span>You need recommendations and reliable forecasts to make confident decisions and plan ahead</span></li>
</ul>
</div>
</div>
<div class="buttons mt-8 xs:mt-12">
<a href="https://www.adtriba.com/solutions/future-proof-marketing-mix-modelling-with-ai" class="button secondary arrow">
Learn more about Sphere
</a>
</div>
</section>
</div>
</div>
</div>
</section></div>
<div id="hs_cos_wrapper_widget_65961441207" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
<section id="instance_widget_65961441207" class="section-grid module_65828076906 live color-set-blue-dark mt-0 mb-0">
<div class="section-grid-background section-grid-box">
<div class="row-span-full col-span-full background z-0"></div>
</div>
<div class="section-grid-content pt-half pb-half">
<div class="row-span-full col-span-full">
<div class="header-height"></div>
<div class="grid grid-cols-12 gap-y-[24px]">
<div class="row-start-1 col-start-1 col-span-12 md:row-start-1 md:col-start-1 md:col-span-3 flex flex-col justify-start">
<div class="w-24 sm:w-28 md:w-32 lg:w-36">
<div class="aspect-w-1 aspect-h-1">
<img class="object-cover w-full rounded-full ci-image lazyload" ci-src="https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/testimonials/4_sw.50c3d15d.jpg" ci-params="func=face&face_margin=100" alt="4_sw.50c3d15d" data-srcset="https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/testimonials/4_sw.50c3d15d.jpg?w=200&optipress=2&func=face&face_margin=100 1x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/testimonials/4_sw.50c3d15d.jpg?w=200&optipress=2&func=face&face_margin=100 1.5x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/testimonials/4_sw.50c3d15d.jpg?w=300&optipress=2&func=face&face_margin=100 2x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/testimonials/4_sw.50c3d15d.jpg?w=400&optipress=2&func=face&face_margin=100 3x, https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/testimonials/4_sw.50c3d15d.jpg?w=600&optipress=2&func=face&face_margin=100 4x" data-src="https://allldegqsq.cloudimg.io/https://f.hubspotusercontent20.net/hubfs/5571177/adtriba/testimonials/4_sw.50c3d15d.jpg?w=200&optipress=2&func=face&face_margin=100">
</div>
</div>
</div>
<div class="row-start-2 md:row-start-1 col-start-1 col-span-12 md:col-start-4 md:col-span-8">
<div class="relative flex flex-col">
<div class="quote color-standard"><p><strong>Adtriba continuously improves our digital marketing performance</strong> through cross-channel marketing attribution.</p></div>
<div class="color-subtle space-y-1.5">
<p class="font-bold text-base sm:text-lg leading-[1.1em] sm:leading-[1.1em] mt-6 max-w-[20ch]">Alexander Holm </p>
<p class="text-base leading-[1.1em] max-w-[20ch]">Director Online Marketing & Customer Analytics </p>
<p class="text-base leading-[1.1em] max-w-[20ch]">Die Zeit </p>
</div>
</div>
</div>
</div>
</div>
</div>
</section></div>
<div id="hs_cos_wrapper_widget_65961441208" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
<section id="instance_widget_65961441208" class="module_65828076900 live section-grid color-set-white mt-0 mb-0">
<div class="section-grid-background section-grid-box">
<div class="row-span-full col-span-full background"></div>
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