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width: 100%;"><tbody><tr><td class="r3-i" style="background-color: #ffffff; padding-bottom: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="100%" valign="top" class="r4-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r5-o" style="table-layout: fixed; width: 100%;"><tbody><tr><td valign="top" class="r6-i"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r7-c" align="center" style="font-size: 0px; line-height: 0px; valign: top;"> <a href="http://r.news.useradgents.com/mk/cl/f/Nj5hS4eeMa0tYk5lWrkLPjX7fxDSuUGAlTpX6NomE3bUS4KbaIpB_BjfZJT4jrd6JFFPfHQRneThbFlYreVs_HnFYkKzJ78wWKQctT7oQZ4vX_PryM2P0ez7KJP5Z6ymfJDKR7AllrIlKQieUSfEuqABGzuU7bhfELBhcNTroXGKRYqwptxjnVWgThMVYidXQrz2DZzUC2w2Msk1hchVIphynTZ4qdqRanz66bvsXpydj9HGeLs9ww" target="_blank" style="color: #55f4c9; text-decoration: underline;" sib_link_id="0"> <img src="https://img-cache.net/im/1632207/4aa6ac51949b7bd0514327b45ac3d1c03d14950368af8f76d09862dc6cfd98d3.png?e=ExGLnJ_fIzOHAcJ-spOIzo7fTCqXkYb5y42vbNH8FpP2HpZryAmKw2rm5XMyFndVqKgHvU22AWOzN6O3mqyRwXBufcHUXPTbtQJaife9vf6kK7t4VcXUvBmoXcwKXejtNvTcxYO4lpJWlGN5RrA6LqYANc8vSGJoke_pJlmy3AccgIhXeheZfpFqwsNIHQaTf3p-p6E1XIsVYO8yBI2bZhiLZYLoPPih6PMemY6l4UG4yD98" width="600" title="Télécharger l'étude" border="0" style="display: block; width: 100%;" sib_link_id="0"></a> </td> </tr><tr><td class="r8-c nl2go-default-textstyle" align="left" style="color: #3b3f44; font-family: arial,helvetica,sans-serif; font-size: 16px; word-break: break-word; line-height: 1.15; padding-top: 30px; text-align: left; valign: top;"> <div><h1 class="default-heading1" style="margin: 0; color: #1f2d3d; font-family: arial,helvetica,sans-serif; font-size: 36px; word-break: break-word; font-style: normal; font-weight: 400; text-decoration-style: initial; text-decoration-thickness: initial;"><strong>Nouveau guide pratique</strong></h1></div> </td> </tr><tr><td class="r9-c nl2go-default-textstyle" align="left" style="color: #3b3f44; font-family: arial,helvetica,sans-serif; font-size: 16px; line-height: 1.5; word-break: break-word; padding-top: 15px; text-align: left; valign: top;"> <div><p style="margin: 0; font-style: normal; font-weight: 400; text-decoration-style: initial; text-decoration-thickness: initial;"><span style="color: #000000; font-size: 14px;">Alors que l’on compte près de <strong>2 millions d’apps sur l’App Store et 3,5 millions sur le Play Store</strong>, ressortir dans le paysage applicatif devient complexe, d’où la nécessité de mettre en place une stratégie d’optimisation de sa fiche store lors de la soumission de son app et durant tout son cycle de vie.</span></p><p style="margin: 0; font-style: normal; font-weight: 400; text-decoration-style: initial; text-decoration-thickness: initial;"> </p><p style="margin: 0;"><span style="color: #000000; font-size: 14px;">Pour améliorer le <strong>classement</strong> de son app, sa <strong>visibilité</strong>, le <strong>trafic</strong> sur sa fiche store et bien sûr augmenter les <strong>téléchargements organiques</strong>, de nombreuses règles imposées par les stores existent. Simplicité de l’icône, clarté du nom, analyse et choix des mots-clés en fonction des sections (sous-titre, description courte / longue), storytelling des visuels,... Ce guide mêle <strong>conseils des OS </strong>et <strong>bonnes pratiques d’une agence experte des apps</strong> depuis 2008 pour vous accompagner dans l’optimisation de vos assets. </span></p><p style="margin: 0;"> </p><p style="margin: 0;"><span style="color: #000000; font-size: 14px;">Et comme l’ASO ne s’arrête pas une fois l’application acceptée sur les stores, vous trouverez également nos conseils pour capitaliser sur chaque temps fort de votre marque, chaque mise à jour de votre app, chaque interaction clé avec vos utilisateurs les plus fidèles, pour veiller à vous améliorer quotidiennement.</span></p></div> </td> </tr><tr><td class="r10-c" align="center" style="align: center; padding-bottom: 15px; padding-top: 15px; valign: top;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="300" class="r11-o" style="background-color: #000000; border-collapse: separate; border-color: #000000; border-radius: 4px; border-style: solid; border-width: 0px; table-layout: fixed; width: 300px;"><tbody><tr><td height="18" align="center" valign="top" class="r12-i nl2go-default-textstyle" style="word-break: break-word; background-color: #000000; border-radius: 4px; color: #000000; font-family: arial,helvetica,sans-serif; font-size: 16px; font-style: normal; line-height: 1.15; padding-bottom: 12px; padding-left: 5px; padding-right: 5px; padding-top: 12px; text-align: center;"> <a href="http://r.news.useradgents.com/mk/cl/f/DRZH9YpLYF5cBmXexi_NQhqU-C0Up52Kavxf_yCxY9i3E46WQZmCLvzE46a8bdR9fiJlAZE9IJ8Veaqr1RjgqY_Yr4mTgyI67Qxogh9PNQZJeMjyqseYNOq6yhKK6VMVO8Wh-w9zqd2YLETIckAft07Rt66JNQoDPKYgvH-O1Mr3pcZ4y-Rt3K_HiUAJvJDlCaGAcc4xv1BFj3zyTG2ffqJLw8s0LSxdeoBxIvlErRz4XOihoioVjg" class="r13-r default-button" target="_blank" title="Télécharger le guide ASO" data-btn="1" style="font-style: normal; font-weight: bold; line-height: 1.15; text-decoration: none; word-break: break-word; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; color: #000000; font-family: arial,helvetica,sans-serif; font-size: 16px;" sib_link_id="1"> <span><span style="color: #ffffff;">Je télécharge le guide </span><span style="color: #9900FF;">🔗</span></span></a> </td> </tr></tbody></table></td> </tr><tr><td class="r14-c nl2go-default-textstyle" align="left" style="color: #3b3f44; font-family: arial,helvetica,sans-serif; font-size: 16px; line-height: 1.5; word-break: break-word; padding-bottom: 15px; padding-top: 15px; text-align: left; valign: top;"> <div><p style="margin: 0; font-style: normal; font-weight: 400; text-decoration-style: initial; text-decoration-thickness: initial;"><span style="color: #000000; font-size: 14px;"><strong>Le saviez-vous ?</strong></span></p><ul style="margin: 0;"><li style="margin: 0;"><span style="color: #000000; font-size: 14px;">48% des utilisateurs découvrent des apps en se baladant sur les stores</span></li><li style="margin: 0;"><span style="color: #000000; font-size: 14px;">Seuls 9% des utilisateurs vont au-delà des 2 premiers screenshots sur la fiche store.</span></li><li style="margin: 0;"><span style="color: #000000; font-size: 14px;">L’augmentation du poids des apps mobiles est corrélé à la baisse du taux d’installation (- 1 % tous les 6 Mo supplémentaires).</span></li></ul></div> </td> </tr><tr><td class="r7-c" align="center" style="font-size: 0px; line-height: 0px; valign: top;"> <a href="http://r.news.useradgents.com/mk/cl/f/GiVdlPpAGhHlbkciOjE5w0iu6LI5gRGbDDcljaLXJLLAn5J7F1yy73tjv20QqQaIB5V7BeOP0PIpw-PZUSnac6w9RIERy_1BhtgmQgtW4aHGg8XecMKNdrGIjSc37STaXpbFS9k0N2PGpJiXw6sobsMz94PDZ83i3wFd_uBkMrb6OM122qRoQschQjlnymcPgs5D6nTVhLNCirybWulHVZqVpgDfPSno49E_d6tRo3WT8xRumkVsug" target="_blank" style="color: #55f4c9; text-decoration: underline;" sib_link_id="2"> <img src="https://img-cache.net/im/1632207/7f32765c9c99e123bfa70b1c2a6325f27a81e887b9388f5ba9a29fdcb68fef01.png?e=CnQ8Rsl3AvYNlPlHGzFbpWX2Dcm8s2tviLcqalXnLulsuLhoUyKMf-3lm_CGbfy1g1b1NUlAo-yJq-m2KZU2hb1BP4mDg4uUJz84ONNhnQrx2Up25Kje4cjzii5f-0ahzqWKL95m_oAaACU6rgyNasldzDX7M6nVIT2sztrbuKkQtg2b76jwPctHtlA6lbdi9SHFviE4t3H2aFenRoFzKGL-HlRmhsghmCQE1UCrQsN8o8SV" width="600" title="Télécharger l'étude" border="0" style="display: block; width: 100%;" sib_link_id="1"></a> </td> </tr><tr><td class="r9-c nl2go-default-textstyle" align="left" style="color: #3b3f44; font-family: arial,helvetica,sans-serif; font-size: 16px; line-height: 1.5; word-break: break-word; padding-top: 15px; text-align: left; valign: top;"> <div><p style="margin: 0; font-style: normal; font-weight: 400; text-decoration-style: initial; text-decoration-thickness: initial;"><span style="color: #000000; font-size: 14px;"><strong>Au programme : </strong></span><br><span style="color: #000000; font-size: 14px;">Un guide rapide à lire et à télécharger gratuitement en remplissant le formulaire ci-dessous !</span></p><ul style="margin: 0;"><li style="margin: 0;"><span style="color: #000000; font-size: 14px;">Zoom sur l’ASO : définition, objectifs, checklist des éléments à optimiser</span></li><li style="margin: 0;"><span style="color: #000000; font-size: 14px;">Soumission sur les stores : les étapes et les bonnes pratiques pour optimiser sa fiche store, tant sur l’App Store d'Apple que le Play Store de Google </span></li><li style="margin: 0;"><span style="color: #000000; font-size: 14px;">Optimisation continue : les conseils pour faire remonter votre app dans les classements (incitations à la notation, notes de mises à jour, rubrique nouveautés,...)</span></li></ul></div> </td> </tr></tbody></table></td> </tr></tbody></table></th> </tr></tbody></table></td> </tr></tbody></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r15-o" style="table-layout: fixed; width: 100%;"><tbody><tr><td class="r16-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><th width="100%" valign="top" class="r4-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r5-o" style="table-layout: fixed; width: 100%;"><tbody><tr><td valign="top" class="r6-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tbody><tr><td class="r17-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="570" align="center" class="r15-o" style="table-layout: fixed; 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