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<!DOCTYPE html><!-- Last Published: Fri Sep 27 2024 04:25:18 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain="www.adfixus.com" data-wf-page="640a3122ed90b6ddb293f452" data-wf-site="6407f39855b6521b59089ba3" lang="en" class="w-mod-js w-mod-ix wf-montserrat-n2-active wf-montserrat-n8-active wf-montserrat-n9-active wf-montserrat-n3-active wf-montserrat-n5-active wf-montserrat-n1-active wf-montserrat-n7-active wf-montserrat-n4-active wf-montserrat-n6-active wf-materialsymbolsoutlined-n1-active wf-materialsymbolsoutlined-n2-active wf-materialsymbolsoutlined-n3-active wf-materialsymbolsoutlined-n4-active wf-montserrat-i3-active wf-montserrat-i2-active wf-montserrat-i7-active wf-montserrat-i1-active wf-montserrat-i4-active wf-montserrat-i8-active wf-montserrat-i5-active wf-montserrat-i9-active wf-montserrat-i6-active wf-active"><head><style>.wf-force-outline-none[tabindex="-1"]:focus{outline:none;}</style><meta http-equiv="origin-trial" content="A/kargTFyk8MR5ueravczef/wIlTkbVk1qXQesp39nV+xNECPdLBVeYffxrM8TmZT6RArWGQVCJ0LRivD7glcAUAAACQeyJvcmlnaW4iOiJodHRwczovL2dvb2dsZS5jb206NDQzIiwiZmVhdHVyZSI6IkRpc2FibGVUaGlyZFBhcnR5U3RvcmFnZVBhcnRpdGlvbmluZzIiLCJleHBpcnkiOjE3NDIzNDIzOTksImlzU3ViZG9tYWluIjp0cnVlLCJpc1RoaXJkUGFydHkiOnRydWV9"><meta charset="utf-8"><title>AdFixus - 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opacity: 0;"></div><div class="w-nav-overlay" data-wf-ignore="" id="w-nav-overlay-0"></div></div><div class="content"><div class="block-hero"><h1 data-w-id="ef3851a9-51c1-866c-df3f-71144816352a" style="transform: translate3d(0px, 0px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 1; transform-style: preserve-3d;" class="heading-hero">Evolving digital <span id="identity">identity</span></h1><p data-w-id="6e6f15b4-58ca-8878-aa61-a51bbc533680" style="transform: translate3d(0px, 0px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 1; transform-style: preserve-3d;" class="paragraph-large">in a privacy-focused world. <span>AdFixus</span> is always <strong>anonymous</strong>, accurate and in your control. </p></div><div data-w-id="ed7d5dc5-6a55-bf51-056e-01a16d322f0a" class="blurred-hero"><div class="block-hero-img" style="will-change: transform; transform: translate3d(0px, -24px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); 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will-change: transform; transform: translate3d(-20%, 0px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); transform-style: preserve-3d;" class="brix---logo-strip-full-width"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66e1eff24eb62eeaf8037a63_logo_card_maserati.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66e1eff0f0d4df642f8df9f0_logo_card_subaru.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66dfe9e56780828f9471abb4_logo_card_knose.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66e1eff0123d9f9c539515e8_logo_card_taste.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66e1efef2af693c7ef250468_logo_card_9now.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66dfe9e50c4a57370331a6eb_logo_card_cargroup.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66dfe9e5bcfbe39168a8757d_logo_card_gumtree.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66dfe9e5975388322f02eac3_logo_card_inchcape.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66dfe9e5e614e0001301f41e_logo_card_southaustrlia.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66e1eff02469c1a9692025fa_logo_card_smh.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66dfe9e56780828f9471abb4_logo_card_knose.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66e1eff04a84f69fca39cd59_logo_card_binge.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66e1efefd7ff22abbcbfe944_logo_card_2gb.png" alt="" class="brix---logo-strip-image-card"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/66e1eff0f0d4df642f8df9f0_logo_card_subaru.png" alt="" class="brix---logo-strip-image-card"></div></div><div id="our-mission" class="section"><div class="content"><div class="block-heading"><h2>Why AdFixus?</h2><p class="paragraph-large">AdFixus offers privacy-centric identity and matching solutions, that align with the world’s most rigorous privacy regulations and effectively address the decline of third-party cookies. <br><br>Utilising our patented identification method (Anonymous Federated Identity), AdFixus facilitates seamless customer connections without the use of personal information, empowering businesses and publishers to reach their entire audience, grow segments, track activity and deliver personalised experiences across their properties, while protecting consumer privacy and meeting regulatory requirements.</p></div><div class="page-content"><p><strong>Third-party cookies are becoming obsolete</strong> <br>The data source that the industry has been trading on is being disabled due to misuse, which eroded individuals’ privacy and consent of their data. This broad industry shift has resulted in businesses facing a multitude of challenges, including significant changes in the privacy regulation landscape, which has impacted their ability to understand their audiences, reach new audiences and accurately track conversions.<br><br>Many businesses have turned to Identity Solution Providers to replace third-party cookies, but these solutions often fail to reach the entire audience, employ probabilistic methods that compromise privacy (e.g. fingerprinting) and rely on Personally Identifiable Information (PII), increasing the risk to individuals’privacy.</p><p><strong>How is AdFixus different</strong><br>At AdFixus, we prioritise privacy and offer a solution that empowers businesses to own the data themselves and to utilise data whilst meeting privacy requirements and giving consent control back to individuals. <br><br>For publishers and advertisers, our identity solution (<a href="/solutions">AdFixus Identify</a>) re-establishes connections with your full addressable audience, assigning one identity per visitor across all properties. This is further complimented and enable via our match solution (<a href="/solutions">AdFixus Match</a>), which creates and share segments, allowing you to trigger real-time events to enhance campaign focus, effectiveness, and ensure precise measurement of attribution - all underpinned by industry-leading match rates.<br><br>Our solutions are foundered on our patented identity solution – <a href="/anonymous-federated-authentication">Anonymous Federated Identity</a>, a deterministic solution, that conforms to industry standards for authentication, yet requires no personal information. <br><br>We pride ourselves on protecting individuals’ privacy and right to relevancy – our solutions are anonymous, accurate and able to be revoked.</p><h3 class="heading-2">Challenges we see</h3></div><div class="w-layout-grid grid-2-columns single"><div data-w-id="f5673a7e-8bb2-7aa1-1691-c383bc95bc29" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="feature"><div class="block-heading-feature"><div class="symbole-big">disabled_visible</div><h5 class="heading-feature">I can't track unauthenticated individuals across my domains</h5></div><p>As businesses move away from third-party cookies, they have not been able to track usage across their multiple domains without compromising privacy by using probabilistic methods (like fingerprinting).</p></div><div data-w-id="f5673a7e-8bb2-7aa1-1691-c383bc95bc31" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="feature"><div class="block-heading-feature"><div class="symbole-big">frame_person_off</div><h5 class="heading-feature">I can't reach my customers without using third-party cookies</h5></div><p>As browsershave restricted third-party cookies, brands have lost sight of their traffic, this can be as high as ~49% of their total traffic. As <a href="https://www.adfixus.com/post/why-the-google-announcement-doesnt-change-your-strategy">Chrome has now changed their decision on third-party cookies</a> to opt-in for consumers, we think this will still continue to accelerate the problem. </p></div><div data-w-id="f5673a7e-8bb2-7aa1-1691-c383bc95bc39" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="feature"><div class="block-heading-feature"><div class="symbole-big">join_inner</div><h5 class="heading-feature">I can't reliably match individuals with segments, the match rate is poor</h5></div><p>To increase marketing effectiveness, some brands have entered data-sharing arrangements, leveraging data clean rooms. &nbsp;Whilst promising, they faced challenges with low match rates and probabilistic programmatic matching that have dramatically eroded the potential return on investment.</p></div><div data-w-id="f5673a7e-8bb2-7aa1-1691-c383bc95bc41" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="feature"><div class="block-heading-feature"><div class="symbole-big">policy</div><h5 class="heading-feature">I can't match without leveraging personal information, increasing risk and overheads</h5></div><p>Data sharing, and matching technologies (e.g. data clean rooms) utilise hashing of Personally Identifiable Information (PII). The use of PII increases the risk associated with a potential data breach, exposing businesses to severe financial penalties and reputational damage.</p></div></div></div></div><div class="section"><div class="content"><div class="block-heading"><h2 data-w-id="53be7863-9700-c574-b950-b43f2df1b774" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;">AdFixus Platform</h2><p data-w-id="469756d6-c96a-082b-fa7c-dcafc3220049" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="paragraph-large">Our platform was created to solve your challenges whilst prioritising privacy. <br></p></div><div class="page-content"><p>AdFixus Platform uses a patented technology (<a href="/anonymous-federated-authentication">Anonymous Federate Identity</a>) to return a total view of the audience back to brands and publishers alike. ​It works by leveraging first-party, server-side cookies to store information within the individual's browser, in a supported and privacy compliant manner. <br><br>The AdFixus Platform contains two core components; AdFixus Identify and AdFixus Match.</p></div></div><div class="content-2"><div class="w-layout-grid grid-2-columns single"><div data-w-id="aaa1c711-8857-ce97-548a-99cec3c83c15" class="blurred-grid reversed"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/641c90f7effc743beb8d859c_identify-animated.webp" loading="lazy" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" data-w-id="aaa1c711-8857-ce97-548a-99cec3c83c19" alt="" class="grid-img-2"></div><div id="w-node-aaa1c711-8857-ce97-548a-99cec3c83c1a-b293f452" class="block-right"><h2 data-w-id="aaa1c711-8857-ce97-548a-99cec3c83c1b" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="heading">AdFixus Identify</h2><p data-w-id="aaa1c711-8857-ce97-548a-99cec3c83c1d" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="paragraph-large-2">Generates a privacy-focused, persistent first-party identifier controlled by you, which is double-encrypted and synchronised across all your domains. It creates a single identity for both your authenticated and anonymous audience, allowing you to understand individuals, and serve them relevant personalised content. </p><div class="w-layout-grid grid-check-plan"><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Privacy compliance:</strong> Generates a unique identifier on consent that can be revoked.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Extended cookie windows:</strong> Generates a durable / persistent first-party cookie. </div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Single identity across domains: </strong>Ensures single view of customer across the enterprise.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Single view of customer:</strong> Allows for end-to-end journey analysis acrossthe enterprise.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Lowers Cost: </strong>Removes duplication, lowers related platform fees and delivers savings fast.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Privacy-focused:</strong> Reduces risk of data exposure, protecting brand and consumer privacy.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Near zero latency:</strong> Identifiers are generated in milliseconds, with all processing done in memory.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Improved Attribution:</strong> Creates a common durable denominator across your enterprise. </div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Activation:</strong> Match and activate directly with premium publishers, achieving industry leading match rates.</div></div></div><div data-w-id="aaa1c711-8857-ce97-548a-99cec3c83c1f" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="w-layout-grid grid-button-2"><a href="/solutions" class="button-2 w-button">Learn more</a></div></div></div></div><div class="content-2"><div class="w-layout-grid grid-2-columns single"><div data-w-id="1bf69826-f748-541c-ef25-2a578b78327f" class="blurred-grid"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/641c8eccdbf8d8f79a5f4e42_match-animated.webp" loading="lazy" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" data-w-id="1bf69826-f748-541c-ef25-2a578b783283" alt="" class="grid-img-2"></div><div class="block-right"><h2 data-w-id="1bf69826-f748-541c-ef25-2a578b783285" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="heading">AdFixus Match</h2><p data-w-id="1bf69826-f748-541c-ef25-2a578b783287" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="paragraph-large-2">Allows you to match unauthenticated individuals with a 100% match rate, without the need to capture and share any Personally Identifiable Information (PII). Eliminates risks associated with the theft of PII.</p><div class="w-layout-grid grid-check-plan"><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Industry Leading Match Rate:</strong> Achieves a 100% match rate, surpassing the industry average by 3 times.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>PII Exclusion:</strong> Eliminates the use of Personal Identifiable Information (PII), mitigating the risk of a data breach.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Real-time Events:</strong> Stream real-time connections, allowing you to receive real-time events from partners, enabling you to capture attribution and update segments on the fly.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Segment Management: </strong>Upload, maintain, share, and match audience segments with ease.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Simple to Use Match Room:</strong> The AdFixus match room is SaaS based, it is intuitive and simple to use, and administer.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Integration:</strong> Synchronises with leading Customer Data Platforms (CDPs) to facilitate&nbsp;audience segmentation and attribution reporting.</div></div><div class="check-block-plan"><div class="check-plan"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b6523e98089bf0_Icon%20Check%201.svg" loading="lazy" alt="" class="icon-check"></div><div class="text-check-plan-2"><strong>Non-Click Attribution:</strong>&nbsp;Report and synchronise click as well as non-click audiences.</div></div></div><div data-w-id="1bf69826-f748-541c-ef25-2a578b783289" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="w-layout-grid grid-button-2"><a href="/solutions" class="button-2 w-button">Learn more</a></div></div></div></div></div><div class="section"><div class="content"><div class="w-layout-grid grid-2-columns single"><div class="block-left"><h2 data-w-id="98776e6f-dad5-170c-e0eb-e4bfec1c8619" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="team-item-title">What businesses say about us</h2><p data-w-id="98776e6f-dad5-170c-e0eb-e4bfec1c861b" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="paragraph-large">AdFixus partners with some of the world's leading businesses. Here's what they have to say about us.<br>‍</p><div data-w-id="c2a2eacd-a42b-f233-ff88-d02090ee9190" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="w-layout-grid grid-button"><a id="w-node-_98776e6f-dad5-170c-e0eb-e4bfec1c861d-b293f452" href="/about-us" class="button w-button">About Us</a></div></div><div data-w-id="98776e6f-dad5-170c-e0eb-e4bfec1c8612" class="blurred-grid-text"><div class="w-layout-grid grid-testimonial"><div data-w-id="744376bb-d01d-333b-31c8-a8df9a04449d" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="testimonial"><div class="client"><img src="https://cdn.prod.website-files.com/6407f39855b6521b59089ba3/6407f39855b652d1c9089bf2_Client%20Avatar.svg" loading="lazy" alt="" class="client-avatar"><div class="client-info"><h6 class="name"><span><strong>Andrew Brain, </strong></span></h6><div class="info"><strong>Seven West Media Director of Audience Development and Growth</strong></div></div></div><p class="paragraph-testimonial">"In the past six weeks, deploying AdFixus has allowed us to gain insights on nearly 600,000 unique 7News.com.au browsers, with many coming from Safari, or social referrals which [previously] meant little to zero insight – simply put, a blind cookie we knew nothing about. Now we can drop them into cohorts."</p></div></div></div></div></div></div><div class="section"><div class="content"><div class="block-heading"><h2 data-w-id="282ff7ca-3852-f588-cfc1-99edb2f8105f" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" class="team-item-title">Latest news</h2></div><div class="collection-list-wrapper w-dyn-list"><div role="list" class="collection-list w-dyn-items"><div data-w-id="84d8f935-9e81-840a-64a2-053b04815522" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" role="listitem" class="collection-item w-dyn-item"><div class="block-blog"><div class="date-blog">September 16, 2024</div><a href="/post/privacy-timebomb-businesses-are-hurtling-towards-a-legal-firestorm" class="link-heading-blog w-inline-block"><h5 class="heading-blog">Privacy timebomb: Businesses are hurtling towards a legal firestorm</h5></a><p class="paragraph-summary">Privacy reform has finally arrived and though not all of the elements made it to parliament. With these changes it is challenging to know what has been approved and what impacts this could have on businesses. Our leading privacy partner - Chris Brinkworth from Civic Data wrote a great piece for The Australian.</p><a href="/post/privacy-timebomb-businesses-are-hurtling-towards-a-legal-firestorm" class="button-small w-button">Read More</a></div></div><div data-w-id="84d8f935-9e81-840a-64a2-053b04815522" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" role="listitem" class="collection-item w-dyn-item"><div class="block-blog"><div class="date-blog">August 2, 2024</div><a href="/post/third-party-cookie-deprecation" class="link-heading-blog w-inline-block"><h5 class="heading-blog">Third-Party Cookie Deprecation</h5></a><p class="paragraph-summary">Third-party cookies have been the glue (or tiny data packet) that has been running data, data sharing, advertising placements and more for the past 10+ years. That though had issues around data privacy and usage. Browsers and legislation have pushed for the deprecation of these third-party cookies. Learn about cookies, types, usage and what to do now that we finally have another announcement from Google. </p><a href="/post/third-party-cookie-deprecation" class="button-small w-button">Read More</a></div></div><div data-w-id="84d8f935-9e81-840a-64a2-053b04815522" style="transform: translate3d(0px, 20px, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); opacity: 0; transform-style: preserve-3d;" role="listitem" class="collection-item w-dyn-item"><div class="block-blog"><div class="date-blog">July 24, 2024</div><a href="/post/apocalypse-not-now-googles-cookie-rug-pull-points-to-deprecation-by-default-but-market-has-already-moved-on" class="link-heading-blog w-inline-block"><h5 class="heading-blog">Apocalypse not now: Google’s cookie rug pull points to ‘deprecation by default’ but market has already moved on</h5></a><p class="paragraph-summary">In the past six weeks, deploying AdFixus has allowed us to gain insights on nearly 600,000 unique 7News.com.au browsers, with many coming from Safari, or social referrals which [previously] meant little to zero insight – simply put, a blind cookie we knew nothing about. 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